Secular Decline Shift Away from Display Advertising

Secular Decline Shift Away from Display Advertising from Dr Augustine Fou

As advertisers focus more on ROI, there is a permanent and irreversible shift from display advertising (CPM) to search advertising (CPC) where the advertiser only pays when they get the action — e.g. the click.

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By: Dr. Augustine Fou Thursday, May 24th, 2012 digital

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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