100 Million Doritos Tacos Locos, By the NumbersHey, have you heard? Taco Bell has sold over 100-million of its Doritos Tacos Locos, the nuclear weapon of the fast food franchise—and it’s been only 10 weeks since they launched! This is disturbing information, I think!

As Brian Fung points out over at The Atlantic, it took McDonalds 18 years before they finally sold their 100 millionth burger!

So, what exactly are you gorging on, you Locos little piggies?

Well, to break it down, the standard Doritos Locos contains 170 calories, 9 grams of fat, 25 milligrams of cholesterol and 340 milligrams of sodium. Its heftier hermano, the Supreme version, packs an 18-percent increase in calories, a 22-percent jump in fat, and an ungodly 40-percent increase in cholesterol. Ordering your Supreme “fresco style” substitues the cheese with a mix of chopped cilantro, onions, and tomatoes—which really ought to be in there already, flavor wise. This brings the 11 grams of fat down, slightly, to 8.25 grams…and the enjoyability quotient down to null. (What is a taco without its cheese?)

Locos Math:

10 weeks = 17 billion calories; 900,000 grams of fat; 2.5 million grams of cholesterol, and 34 million grams of sodium.

Fung calculated that, based on a 2,000-calorie diet, at that rate Taco Bell could feed the entire population of Hong Kong for a day, with leftovers to spare. And “if you combined all the tacos into a single, monstrous taco, it would weigh 17.2 million pounds—as much as four space shuttles at liftoff.”

The upgraded Supreme Locos would weigh almost 25 million pounds, containing over 20 billion calories, more than a million grams of fat, and 3.5 million grams of cholesterol. Calorie wise: a hundred million of these tacos could feed 10 million people for a day.

Oh, Taco Bell, you’re a cruel crunched-wrapped mistress. And we cannot quit you. [TheAtlanticImage via]

100 Million Doritos Tacos Locos, By the Numbers

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By: Dr. Augustine Fou Wednesday, June 6th, 2012 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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