Android Growth Has Fallen Off Cliff, Apple Still Cranking (AAPL, GOOG)


Android makes up the majority of the smartphone market right now, but that might start to change if recent sales growth trends continue.

The number of new users who purchased an Android smartphone steadily declined throughout the first four months of this year, according to an analysis of recent comScore data by Asymco’s Horace Dediu. In fact, Android net user growth in April hit its lowest point for any month since 2009.

By comparison, the iPhone’s monthly user growth rate has remained about as strong as ever.

Dediu suggests that it may be “too early” to say that Android is on a permanent decline, but these new numbers should definitely make Google sweat a bit.

“The concern has to be that rather than seeing the net adds growing–as they have for two years with only two contiguous months of decline–Android net adds have been falling for four months,” he writes.

Here’s Asymco’s chart showing the month-over-month changes in net user gains for each of the major platforms:

chart of the day, android growth, june 2012

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By: Dr. Augustine Fou Monday, June 4th, 2012 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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