FBI Busts The Biggest Counterfeit Coupon Ring Ever
Source: http://www.businessinsider.com/massive-counterfeit-coupon-ring-busted-in-arizona-2012-7

Early Tuesday morning, federal officials raided four Phoenix, Ariz. properties, seized 21 cars and arrested three women accused of running the largest counterfeit coupon ring in the country.
The mission involved a joint effort by the FBI, local police, and a roster of manufacturing giants that included Procter & Gamble, PepsiCo and Hershey, which were among dozens affected by the scheme, according to industry watchdog Coupon Information Corp.
During the bust, police uncovered more than $25 million worth of bogus coupons and confiscated 22 assault weapons, along with a 40-foot boat, local law enforcement told CBS 5.
“These aren’t ’50 cent off’ coupons. These are ‘free item’ coupons,” Police Sergeant Dave Lake said. “For Iams, you get this coupon from her for $10 and you can get a $70 item…If you can get an unlimited number of those, think how this grows.”
Unraveling the scheme
There’s no telling how badly businesses were burned, but police estimate they’ve lost hundreds of millions of dollars. Here’s how manufactures helped tip investigators off to the fraud, according to AZ Central:
“Police said approximately four years ago high-quality copies of manufacturer’s coupons began surfacing in the United States from an unknown source. The victim companies teamed with Coupon Information Corp. and hired private investigators to find where the coupons were being sold in the country. The investigators found several market re-entry points, with the most prolific one located in Arizona.”
That’s where Robin Ramirez, 46, Amico Fountain, 42, and Marilyn Johnson, 62, allegedly ran the bulk of their business, using a fake website and eBay to sell consumers fraudulent coupons at a deeply discounted rate.
How the plan worked
In order to receive the free or discounted coupons, users were “invited” to join the site and given a 100 percent guaranteed return if the deals were rejected at the point of sale.
“They were selling millions of dollars worth of coupons on (eBay) in addition to SavvyShoppersite.com,” CIC Executive Director Bud Miller told AZ Central.
The website domain may sound familiar. “Savvy Shopper” magazine sends out real coupons to consumers each week, but officials say the scammers simply borrowed the brand to make their scheme seem more legitimate.
While none of the consumers who purchased the coupons will face charges, counterfeit coupons could easily land the people and businesses that unwittingly purchase them in hot water.
“Coupon buyers expose themselves to the possibility of becoming involved with counterfeits, stolen property or other criminal activities,” Miller said in a statement. “They may also expose themselves to additional risk by providing their names, home addresses and financial information to organized crime rings.”
The key to avoiding counterfeit coupons is simple: Don’t buy them.
Here are some other tips CIC passes along to consumers:
-Beware of invalid disclaimers, such as “You not paying for the coupons, but for the time and effort it took to clip them.”
-Be wary of any coupon emailed to you by anyone but the manufacturer or its authorized distributor
-If a coupon is visible on a computer screen, it is probably counterfeit
-Free product coupons are seldom, if ever, distributed on the Internet.
DON’T MISS: 13 clever uses for household items >
Please follow Your Money on Twitter and Facebook.
Join the conversation about this story »
Leave a Reply
You must be logged in to post a comment.
Digital Consigliere
Tags
Popular Posts
- drag2share: The Most Famous Brand Each State Has Produced
- Marketing Costs Normalized to CPM Basis for Comparison
- Coke vs Pepsi vs Dr Pepper
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Vapor4 May Be the First Bumper Worthy of the iPhone 4
- drag2share: The Most Pinned Brand On Pinterest Doesn't Even Use A Pinterest Account [THE BRIEF]
- Retailers Still Striving For A Single View Of The Customer Across Channels
- The Grand Unified Theory of Marketing(tm) - Digital String Theory
- Global Spending on Entertainment and Media Shifting Away From Physical Content
Published Articles by Dr. Augustine Fou
- #SESNY: Toward a Performance Mindset for All Advertising
- Tips for Marketers Selecting a Digital Agency
- Context Is Not King or Queen; It's Just Necessary
- 2013 New Year's Digital Marketing Resolutions
- The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
- Why You Should Banish the Net Promoter Score Immediately
- Digital Strategy To-MAY-to vs. To-MAH-to
- The Agency-Client Relationship is Forever Changed
- Targeting vs. Privacy - Who Will Win?
- Digital + Traditional = Unified Marketing
Pages
Archives
- June 2013 (60)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (94)
- August 2012 (92)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (23)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (12)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
