How Americans Use Their Phones While Watching TV

Source: https://intelligence.businessinsider.com/welcome

Americans are using their cell phones to find new ways to engage with the TV shows they are watching. According to Pew Research Center, the most popular mobile activities while watching TV are fact-checking assertions and texting with friends about programs they’re watching.

Pew found that 53 percent of U.S. cell owners are “connected viewers.” The survey includes all mobile users, which means means some activities are probably even more popular among smartphone owners.

Networks may be disheartened to find that 38 percent of cell owners use their phones to “keep themselves occupied during commercials,” but the results also indicate consumers are using their phones to engage with programming in new and deeper ways.

cell phone use during tv How Americans Use Their Phones While Watching TV

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Thursday, July 19th, 2012 news

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