Most people click on organic results and they have highest CTR

Methodology of organic CTR vs paid CTR

– reviewing dozens of Google Analytics sites has shown that traffic from organic results is far greater than traffic from paid ads on search engines; roughly 75 – 85% of the traffic is from the organic side while 15 – 25% come from the paid side

Click through rate of organic results

– click through rates on the organic side were derived from analyzing dozens of client sites via webmaster tools. The click through rate of organic results is defined as number of clicks divided by number of impressions in organic search result pages.

– average click through rates from paid search are well published and well known from dozens of sources published online over the years.

organic has higher clicks and click through rates and are free

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By: Dr. Augustine Fou Friday, July 20th, 2012 analytics, digital, digital strategy, SEM, SEO

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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