Organic and Paid Search Can Reinforce Each Other

If you don’t already own a good position in organic, it is useful to use paid search to get a position on page 1 of google search results.

Notice that organic and paid search work hand in hand and in some cases can reinforce each other in terms of total clicks obtained.

 

 

 

 

Source: http://research.google.com/

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By: Dr. Augustine Fou Friday, July 20th, 2012 digital

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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