go-Digital Blog on Digital Marketing

Why Twitter Can Build A Killer Mobile Ad Business

Source: http://www.businessinsider.com/chart-of-the-day-mobile-ads-2012-7

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

On mobile phones, consumers are most likely to pay attention to sponsored stories or links over other forms of ads, according to a new study from Prosper Mobile Insights. They are most likely to ignore pop-up ads, even though pop-ups are the most obvious and intrusive form of advertising

The relative success of sponsored stories probably reflects their attempt to provide semi-personalized content to consumers. Elsewhere in the study, consumers cited relevance as the mobile ad factor most likely to draw their attention. This helps explain why Twitter is poised to build a formidable mobile business and why Facebook is making it easier for potential advertisers to buy mobile sponsored stories.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: analysis, attempt, Build, business, business insider, business source, Insider, insider intelligence, internet industries, killer, Mobile, mobile ads, mobile insights, pop ups, relative success, relevance, story, Study, twitter, UPS