Archive for August, 2012

Etsy’s Community Has Already Sold More Than $500 Million This Year

Source: http://www.businessinsider.com/etsy-sales-milestone-500-million-2012-8

etsy

Etsy’s CEO Chad Dickerson recently announced a big company milestone.

Last year, the company’s community generated more than $525 million in sales. This year the community is on track to crush that number.

It’s already passed $500 million in sales.

That figure also gives you an idea of what Etsy is making. Etsy takes a 3.5% cut of every sale and 20 cents for every posted item.

Since February, Etsy’s also started processing payments for some of its shops through a program called Direct Checkout. On payments, it takes a 3% cut plus 25 cents per transaction. Since February, it’s processed $50 million in payments.

That means Etsy has generated more than $20 million this year, and the holiday season hasn’t even struck yet.

On Thursday, it announced a new gift-card program which will require Etsy shop owners to sign up for Direct Checkout, and it’s also offering free payment-processing through the end of September to encourage its use. That may hit transaction fees in the short term, but in the long term, if more Etsy shop owners adopt Direct Checkout, it will substantially increase the money Etsy makes from each sale. (Etsy says Direct Checkout benefits shop owners because customers spend more on average when the feature is enabled.)

Brooklyn-based Etsy has more than 300 employees, 800,000 active merchants and more than 40 million monthly visitors.

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All you need to do is choose a city and a neighborhood to get started. From there you can narrow down your options by choosing the number of bedrooms you want in your apartment and a price range. As you make your selections, Lovely will provide you with a grid of photos depicting the various apartments available to you. From there you can click on anything appealing for more information and view the entire listing if you choose. While browsing on a map is great, sometimes you just want to pick the places that look the best before you worry too much about the exact location. Lovely’s new tool helps you do just that.

Lovely Labs

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Thursday, August 30th, 2012 news No Comments

Who Made the Sculpture? [Video]

Source: http://lifehacker.com/5939288/answer-who-made-the-sculpture

Answer: Who Made the Sculpture?Daniel Russell knows how to find the answers to questions you can’t get to with a simple Google query. In his weekly Search Research column, Russell issues a search challenge, then follows up later in the week with his solution—using whatever search technology and methodology fits the bill. This week’s challenge: who made the sculpture?

I thought this was going to be a difficult search, but the Challengers proved me wrong! Most of you solved this in 1 to 3 minutes, which is a great time!

The I way solved this problem was via Video search.

Since this is a kinetic sculpture, I figured that I wasn’t the only one to take a video of this. I also thought that Image search might be a bit tricky. So, searching in Google Videos for [ flip animated sculpture airport ] leads quickly to an instantly recognizable video of “Cloud.”

Once you know its name you can find other lovely videos. This second video turns out to have all kinds of information, including a link in the comments field to the Troika website, and from there you can answer all of the questions. If we jump to their web page about the sculpture: (extracted from that page…)

Troika [who are: Eva Rucki, Conny Freyer, Sebastien Noe ] was commissioned by Artwise Curators to create a signature piece for the entrance of the new British Airways luxury lounges in Heathrow Terminal 5.

In response, we created ‘Cloud’, a five meter long digital sculpture whose surface is covered with 4638 flip-dots that can be individually addressed by a computer to animate the entire skin of the sculpture.

Flip-dots were conventionally used in the 70s and 80s to create signs in train-stations and airports. By audibly flipping between black and silver, the flip-dots create mesmerizing waves as they chase across the surface of Cloud. Reflecting its surrounding colours, the mechanical mass is transformed into an organic form that appears to come alive, shimmering and flirting with the onlookers that pass by.

The sculpture is located in Terminal 5 in the atrium hall that leads to the British Airways First Class Lounges.

The brief from British Airways was open and simple: create a signature piece that marks the entrance to the First Class Lounges and signifies the transition between the busy shopping floor and the calm and serenity of the lounges. Working from the idea of clouds and the contrast between the busy, hectic airport experience and the calm, luminous and ethereal world that we discover as we fly through this dense layer we came up with the basic metaphor, atmosphere and form of the installation.

…one of our inspirations came from the old electromagnetic flip-dots that were used in railway and airport signs from the mid 70s. Those signs, with their characteristic flicking noise that instantly invokes the idea of travel, represent to us a golden age of technology when analogue and digital started to merge…

More info: http://troika.uk.com/cloud

Search Lessons: I have to admit that there were many, many different ways to solve this problem.

Here are some of the successful queries that searchers used:

[ airport terminal sculpture aluminium ]
[ airport hanging electronic sculpture ]
[ mirror sculpture airport ]
[ airport sculpture flipping discs ]
[ airport sculpture silver discs ]

Clearly, having the search terms “airport” and “sculpture” in the query was important. How you described the kinetic aspect or the makeup of the discs (mirror, aluminum, flipping) all led to the same places.

But the lesson is clear: Use the information you have as a base, and then vary the descriptive terms as a way to zero in on what you’re looking for. You KNOW that it’s a sculpture in an airport—but you don’t know how someone might write about the flipping discs. (Would they say “disks” or “circles” or “flipdots” or…)

And finally, kudos to everyone who listened to the sound and figured out it was British Air. I’m impressed. I was there, and it wasn’t clear that *I* understood what they were saying! Great sleuthing!

Search on!

Answer: What is the mysterious sculpture? | SearchReSearch


Daniel M. Russell studies the way people search and research—an anthropologist of search, if you will. You can read more from Russell on his SearchReSearch blog, and stay tuned for his weekly challenges (and answers) here on Lifehacker.

Photo by Phillie Casablanca.

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Thursday, August 30th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5939359/wolfram-alpha-will-tell-you-everything-you-ever-wanted-to-know-about-your-facebook-page

Wolfram Alpha Will Tell You Everything You Ever Wanted to Know About Your Facebook PageGo here and type “facebook report.” What you get in return is a treasure trove of statistical insights about your Facebook profile, which is certain to send you into a narcissistic spiral you’ll never recover from.

Wanna know how many links, photos and updates you posted? Wolfram’s got all that. Curious what time of day you post the most? Wolfram will tell you that too? Or what crappy Facebook apps do you use the most? Right, it’s that virtual poker app your account is robo-spamming your friends about. And no analytic feature would be complete without a word cloud?

But that’s only the tip of the iceberg. Check it out for yourself here. But it’s a lot to take in, so don’t say we didn’t warn you. [Wolfram via The Verge]

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Thursday, August 30th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5939359/wolfram-alpha-will-tell-you-everything-you-ever-wanted-to-know-about-your-facebook-page

Wolfram Alpha Will Tell You Everything You Ever Wanted to Know About Your Facebook PageGo here and type “facebook report.” What you get in return is a treasure trove of statistical insights about your Facebook profile, which is certain to send you into a narcissistic spiral you’ll never recover from.

Wanna know how many links, photos and updates you posted? Wolfram’s got all that. Curious what time of day you post the most? Wolfram will tell you that too? Or what crappy Facebook apps do you use the most? Right, it’s that virtual poker app your account is robo-spamming your friends about. And no analytic feature would be complete without a word cloud?

But that’s only the tip of the iceberg. Check it out for yourself here. But it’s a lot to take in, so don’t say we didn’t warn you. [Wolfram via The Verge]

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Thursday, August 30th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5939350/you-can-now-search-through-facebook-photos-on-bing

You Can Now Search Through Facebook Photos on BingWell here’s a strange little feature that has popped up as a result of Microsoft and Facebook’s alliance: the ability to search through the photos of you and your friends. If you ever wanted to find that one photo a friend posted, but can’t remember what album it was in, but can remember what the caption said, you might find this useful. Plus, it looks nice. [Bing via TechCrunch]

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Thursday, August 30th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5939350/you-can-now-search-through-facebook-photos-on-bing

You Can Now Search Through Facebook Photos on BingWell here’s a strange little feature that has popped up as a result of Microsoft and Facebook’s alliance: the ability to search through the photos of you and your friends. If you ever wanted to find that one photo a friend posted, but can’t remember what album it was in, but can remember what the caption said, you might find this useful. Plus, it looks nice. [Bing via TechCrunch]

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Thursday, August 30th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5939360/twitter-is-using-your-browsing-history-to-target-ads

Twitter is Targeting Targeted Ads to Become More Targeted (Updated)Twitter just announced that its letting advertisers create better, more targeted advertisements so you’ll actually see stuff you care about in your Twitter feed. It’s the way the Internet works in 2012—ads already know your tastes.

Twitter uses a variety of signals to determine what a Twitter user likes such as who you’re following and which content you click on. Here’s what they’ll now be doing for advertisements:

There are two flavors of interest targeting. For broader reach, you can target more than 350 interest categories, ranging from Education to Home and Garden to Investing to Soccer, as shown in the screenshot below. As an example, if you were promoting a new animated film about dogs, you could select Animation (under Movies and Television), Cartoons (under Hobbies and Interests), and Dogs (under Pets).

If you want to target more precise sets of users, you can create custom segments by specifying certain @​usernames that are relevant to the product, event or initiative you are looking to promote. Custom segments let you reach users with similar interests to that @​username’s followers; they do not let you specifically target the followers of that @​username. If you’re promoting your indie band’s next tour, you can create a custom audience by adding @​usernames of related bands, thus targeting users with the same taste in music.

It’s obviously not the worst thing in the world to have ads you might care about in your Twitter feed but it’s sort of eerie (like in Gmail) to see that ads know so much about you and your habits. YEAH I LIKE CAT VIDEOS, DOESN’T MEAN I WANT TO BUY PURINA ONE CAT FOOD. [Twitter]

Update: Article has been corrected to clarify that Twitter does not use your browsing history in advertisers’ targeted ads.

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Thursday, August 30th, 2012 Uncategorized No Comments

Source: http://gizmodo.com/5939360/twitter-is-using-your-browsing-history-to-target-ads

Twitter is Targeting Targeted Ads to Become More Targeted (Updated)Twitter just announced that its letting advertisers create better, more targeted advertisements so you’ll actually see stuff you care about in your Twitter feed. It’s the way the Internet works in 2012—ads already know your tastes.

Twitter uses a variety of signals to determine what a Twitter user likes such as who you’re following and which content you click on. Here’s what they’ll now be doing for advertisements:

There are two flavors of interest targeting. For broader reach, you can target more than 350 interest categories, ranging from Education to Home and Garden to Investing to Soccer, as shown in the screenshot below. As an example, if you were promoting a new animated film about dogs, you could select Animation (under Movies and Television), Cartoons (under Hobbies and Interests), and Dogs (under Pets).

If you want to target more precise sets of users, you can create custom segments by specifying certain @​usernames that are relevant to the product, event or initiative you are looking to promote. Custom segments let you reach users with similar interests to that @​username’s followers; they do not let you specifically target the followers of that @​username. If you’re promoting your indie band’s next tour, you can create a custom audience by adding @​usernames of related bands, thus targeting users with the same taste in music.

It’s obviously not the worst thing in the world to have ads you might care about in your Twitter feed but it’s sort of eerie (like in Gmail) to see that ads know so much about you and your habits. YEAH I LIKE CAT VIDEOS, DOESN’T MEAN I WANT TO BUY PURINA ONE CAT FOOD. [Twitter]

Update: Article has been corrected to clarify that Twitter does not use your browsing history in advertisers’ targeted ads.

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Thursday, August 30th, 2012 Uncategorized No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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