Archive for August, 2012

How People Find Apps

Source: http://www.businessinsider.com/chart-of-the-day-how-people-find-apps-2012-8

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.

While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store.

chart of the day, how people find apps, august 2012

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Thursday, August 30th, 2012 news No Comments

How People Find Apps

Source: http://www.businessinsider.com/chart-of-the-day-how-people-find-apps-2012-8

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

Search is the top app discovery tool. According to Nielsen, 63 percent of Android and iOS users have utilized search to discover new apps in their respective app stores.

While most developers focus on cracking the top 25, search is becoming an increasingly important tool in the “long tail” of mobile apps. App revenue is no longer as concentrated with the proliferation of apps, which helps explain why Apple is buying a company like Chomp to revamp search in the App Store.

chart of the day, how people find apps, august 2012

Follow the Chart Of The Day on Twitter: @chartoftheday


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Thursday, August 30th, 2012 news No Comments

Google Will Kill Its TV Advertising Business (GOOG)

Source: http://www.businessinsider.com/google-will-kill-its-tv-advertising-business-2012-8

Quit

Google has decided to pull the plug on Google TV Ads, its five-year attempt to convert the cable and broadcast TV industry into selling its available ad inventory on an online ad exchange.

The news comes on the same day that Google was rumored to be exploring the sale of the TV set-top box unit of its Motorola Mobility unit.

Conversely, Google is plowing ahead with its Google Fiber experiment, which brings superfast internet access—and possibly pay TV—to people in Kansas City.

The move comes eight months after it signed up Cox Media as a partner, bringing the network to 42 million households. The network included Dish Network, DirecTV, VerizonFiOS, and Viamedia.

Google TV is unaffected.

The death of Google TV ads is a huge victory for the broadcast and cable networks, who are fighting an epic war against the web, which threatens to turn traditional TV viewing int! o the ne wspaper business of the 21st Century.

NBC, for instance, snubbed Google back in 2010 after flirting with the idea of offering inventory via the search giant.

Google TV Ads was the third major attempt to start an online electronic exchange for TV ads, all of which have been rendered extinct by cable and network TV’s refusal to allow any programming inventory to be sold on them. (The other three were SpotRunner, Malibu Media and Walmart.)

Microsoft also beat a retreat after failing to dent the TV business.

The cablers and the nets aren’t stupid: They operate like a cartel, restricting supply of inventory even as demand—and audiences—fall.

Shishir Mehrotra, Google’s vp/product for YouTube and video, gave this explanation:

“… video is increasingly going digital and users are now watching across numerous devices.  So we’ve made the hard decision to close our TV Ads product over the next few months and move the team to other areas at Google.  We’ll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers).  We also see opportunities to help users access web content on their TV screens, through products like Goo! gle TV.”

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Thursday, August 30th, 2012 news No Comments

Google Will Kill Its TV Advertising Business (GOOG)

Source: http://www.businessinsider.com/google-will-kill-its-tv-advertising-business-2012-8

Quit

Google has decided to pull the plug on Google TV Ads, its five-year attempt to convert the cable and broadcast TV industry into selling its available ad inventory on an online ad exchange.

The news comes on the same day that Google was rumored to be exploring the sale of the TV set-top box unit of its Motorola Mobility unit.

Conversely, Google is plowing ahead with its Google Fiber experiment, which brings superfast internet access—and possibly pay TV—to people in Kansas City.

The move comes eight months after it signed up Cox Media as a partner, bringing the network to 42 million households. The network included Dish Network, DirecTV, VerizonFiOS, and Viamedia.

Google TV is unaffected.

The death of Google TV ads is a huge victory for the broadcast and cable networks, who are fighting an epic war against the web, which threatens to turn traditional TV viewing int! o the ne wspaper business of the 21st Century.

NBC, for instance, snubbed Google back in 2010 after flirting with the idea of offering inventory via the search giant.

Google TV Ads was the third major attempt to start an online electronic exchange for TV ads, all of which have been rendered extinct by cable and network TV’s refusal to allow any programming inventory to be sold on them. (The other three were SpotRunner, Malibu Media and Walmart.)

Microsoft also beat a retreat after failing to dent the TV business.

The cablers and the nets aren’t stupid: They operate like a cartel, restricting supply of inventory even as demand—and audiences—fall.

Shishir Mehrotra, Google’s vp/product for YouTube and video, gave this explanation:

“… video is increasingly going digital and users are now watching across numerous devices.  So we’ve made the hard decision to close our TV Ads product over the next few months and move the team to other areas at Google.  We’ll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers).  We also see opportunities to help users access web content on their TV screens, through products like Goo! gle TV.”

Related:

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Thursday, August 30th, 2012 news No Comments

WPP Says Growth In America Is Now WORSE Than Europe (WPPGY)

Source: http://www.businessinsider.com/wpp-says-growth-in-america-has-completely-collapsed-2012-8

WPP Group, the world’s largest ad agency holding company, reported its Q2 2012 results and the revenue breakdown shows a complete reversal of fortunes for North America: When previously growth was strong in the U.S. and Canada, now it is contracting; and where growth in Europe was anemic, now it is robust.

Here’s WPP’s chart:

WPP

The key metric is “LFL,” or like-for-like” revenues. Note that North America declined 0.6% in Q2 while Europe grew between 0.8% – 3.5%.

The U.S. ad economy is now doing worse than Belgium, Italy and Japan:

WPP

As usual, ad agency revenue growth has continued its strong correlation with U.S. GDP as a whole. As the U.S. economic growth slowed, ad revenues matched the retraction, step for step:

GDP ad agency revenues

Ad agency revenues hinted at the retraction back in Q1, also. Ad agency revenues are—arguably—a good proxy for economic growth as a whole because they come from a wide variety of consumer-facing companies who often adjust their spending as a percentage of total sales.

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Thursday, August 30th, 2012 news No Comments

Intel, IDT to make resonance charging a reality, see reference chipset coming in first half of 2013

Source: http://www.engadget.com/2012/08/29/idt-to-make-intel-resonance-charging-a-reality/

IDT to make Intel resonance charging a reality, sees reference chipset coming in early 2013

Intel has been talking up wireless charging for years, to the point where we thought its implementation would forever remain a concept for the lab. Not so: Intel is having Integrated Device Technology (IDT) build a real-world chipset to support resonance charging in our gadgets. The lofty goal is to have a ready-made platform for charging up a mobile device or peripheral just by keeping it close to another device with a charger built-in, such as an Ultrabook; there’s none of the unseemly contact plates used with inductive wireless power. Intel’s commitment is still very much early and won’t put a full, two-way resonance chipset into the hands of hardware makers until sometime during the first half of 2013, let alone into a shipping product. We’ll take it all the same, as it just might be the first step toward embracing wireless power on a truly large scale.

Continue reading Intel, IDT to make resonance charging a reality, see reference chipset coming in first half of 2013

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Intel, IDT to make resonance charging a reality, see reference chipset coming in first half of 2013 originally appeared on Engadget on Wed, 29 Aug 2012 17:41:00 EDT. Please see our terms for use of feeds.

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Wednesday, August 29th, 2012 news No Comments

Uh Oh! Amazon Researchers Say Pinterest Doesn’t Generate A Lot Of Sales (AMZN)

Source: http://www.businessinsider.com/zappos-labs-pinterest-monetize-2012-8

Zappos Pin Pointing

Zappos Labs, the research arm of the Zappos online apparel site, has been experimenting with Pinterest—and the results are not encouraging.

Will Young, director of Zappos Labs, told Bloomberg that Pinterest users are far more likely to share a purchase than Twitter or Facebook users—but that shared items generate far less revenue than Twitter or Facebook.

This is a big problem for Pinterest, because the whole idea of the site is that it’s supposed to be better at monetizing social activity than Twitter or Facebook.

Young told Bloomberg that Zappos customers were 13 times likelier to share an item they bought with friends on Pinterest than on Twitter, and 8 times likelier than on Facebook.

But a post on Twitter generated far more revenue—$33.66 an order—than Facebook, at $2.08 an order, or Pinterest, at 75 cents an order.

That’s great news for Twitter, which will surely tout these figures as it makes a push for retail advertisers.

But it’s kind of bad news for Pinterest, which recently raised $100 million at a $1.5 billion valuation on the premise that its site—which is all about sharing beautiful images of things to buy—should be good at this kind of social commerce.

It’s not great news for Facebook, either, which has ambitions to make commerce a bigger part of the site than it is today.

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A Pi nterest spokesperson whom we alerted to the study promised to look into it. We’ll update if we hear more.

One note: Amazon owns Zappos and Amazon.com is a rival of Rakuten a Japanese e-commerce giant that is also is an investor in Pinterest.

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Tuesday, August 28th, 2012 news No Comments

Google lands patent for automatic object recognition in videos, leaves no stone untagged

Source: http://www.engadget.com/2012/08/28/google-lands-patent-for-automatic-object-recognition-in-videos/

Google lands patent for automatic object recognition in videos, leaves no stone untagged

Google has already been working on patents that could pick out faces and song melodies in our YouTube clips. Now, it might just have the ultimate tool: the technique in a just-granted patent could pick out objects in a video, whether they’re living or not. Instead of asking the creator to label objects every time, Google proposes using a database of “feature vectors” such as color, movement, shape and texture to automatically identify subjects in the frame through their common traits — a cat’s ears and fast movement would separate it from the ball of yarn it’s attacking, for example. Movie makers themselves could provide a lot of the underlying material just by naming and tagging enough of their clips, with the more accurate labels helping to separate the wheat from the chaff if an automated visual ranking system falls short. The one mystery is what Google plans to do with its newfound observational skills, if anything, although the most logical step would be to fill in YouTube keywords without any user intervention — a potential time-saver when we’re uploading that twelfth consecutive pet video.

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Google lands patent for automatic object recognition in videos! , leaves no stone untagged originally appeared on Engadget on Tue, 28 Aug 2012 17:31:00 EDT. Please see our terms for use of feeds.

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Tuesday, August 28th, 2012 news No Comments

Why LinkedIn Just Expanded Its Ad Products In 200 Countries

Source: http://www.businessinsider.com/why-linkedin-just-expanded-its-ad-products-in-200-countries-2012-8

LinkedIn ad language

LinkedIn just made huge new bet on global expansion.

Although the networking site operates in 200 countries, until today, companies could only buy LinkedIn Ads in English. Quel dommage.

Catering to its growing user-base, LinkedIn today began offering ads in 17 different languages, including Japanese, Czech, Indonesian, Malay, and Russian.

The site itself has operated in 17 local languages since June 30 of this year.

According to LinkedIn’s blog, the expansion “allows a finance executive in Brazil to use Spanish to connect with clients in Spain, while a tech company in Hong Kong can frame its message in Dutch to pursue customers in Amsterdam.” (See examples, right).

If you look at LinkedIn’s net revenue by geographic location, as disclosed in the company’s SEC filings, you can see that the company needs to become less dependent on America:Linkedin

Even though LinkedIn’s revenue increased by 81 percent in the United states in the six months that ended June 30, that’s actually LinkedIn’s most modest percentage growth compared to other geographic regions. Canada, Latin America, and South America increased by 152 percent; Europe, the Middle East, and Africa by 104 percent; and the Asian Pacific increased by 165 percent.

LinkedIn’s international revenue increased by $42.7 million! and $81 .4 million in the three months and the six months that ended on June 30, respectively.

Clearly, LinkedIn expects future revenue growth to be more aggressive abroad than in the U.S.

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Tuesday, August 28th, 2012 news No Comments

Luxury Ad Dollars Moving From TV to Online Video

Source: http://www.marketingcharts.com/television/luxury-ad-dollars-moving-from-tv-to-online-video-23067/

Luxury brands plan to ramp up spending on online video and rich media at the expense of traditional media (e.g., magazine and TV ads), per findings [pdf] from an August 2012 study by Martini Media, in partnership with Digiday. Some 14% of agency respondents described the amount of money their luxury clients will shift from […]

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Monday, August 27th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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