Mobile Advertising Revenues Are Rising Like Crazy

Source: http://feedproxy.google.com/~r/businessinsider/~3/jMktwdR0_Sk/report-mobile-advertising-revenues-are-going-crazy-2012-10

Mobile advertising is on fire.

According to a report released today by the Interactive Advertising Bureau, mobile ad revenues have increased by 92 percent in the last year, rising from $344 million in Q2 2011 to $661 million in Q2 2012.

Digital advertising revenues had an increase of 14 percent in the first six months of 2012, growing from $14.9 billion in 2011 to $17 billion in Q2 2012. Although it’s interesting to note that 73 percent of digital advertising dollars are spent by 10 ad-selling companies, and the remained is spread across approximately 75 other companies.

In spite of the rapid growth of digital and mobile advertising, it’s search that’s on top, accounting for 47 percent total digital revenues, totaling $4.1 billion.

Here’s a breakdown of the data:

Digital Advertising Spend Across Formats

Historically search has retained the largest share of advertising revenues, but as the chart below shows, even though mobile’s the youngest format, it had the largest percent revenue between 2010 and 2012.

Historic Digital Ad Revenue

 

 

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By: Dr. Augustine Fou Thursday, October 11th, 2012 Uncategorized

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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