Mobile Internet Traffic Surpasses Desktop Traffic In Some Countries


Mobile traffic as a share of all Internet traffic has been increasing steadily worldwide.

We have been tracking the global figure for some time. But a look at regional and country-level data reveals that in some countries, mobile’s already the preferred Internet access device. Also, some world regions tilt more toward mobile than others. 

As of September, 12 percent of the planet’s Internet traffic came from mobile devices, and 88 percent from desktop, according to StatCounter.

The United States is not too far from the global average, with mobile at 10 percent. But in Asia, 20 percent of traffic now comes from mobile (the proportion almost doubled compared to a year before). In Africa, mobile traffic is at 14 percent.

In Europe, mobile is 7 percent of all traffic, and in South America, 4 percent.

Looking at country-level data reveals some markets in which mobile already has surpassed desktop traffic. That’s the case in India, where 53 percent of traffic comes from mobile, and in African countries like Nigeria, where mobile is 56 percent of Internet traffic.

The data also reveal some countries which register significantly below or above their region’s average. China, with 6 percent of traffic from mobile, falls considerably below Asia’s average. The United Kingdom, at 13 percent, doubles the Europe-wide average.


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By: Dr. Augustine Fou Wednesday, October 31st, 2012 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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