Archive for November, 2012

Samsung’s Massive Marketing Budget (AAPL)

Source: http://www.businessinsider.com/chart-of-the-day-samsungs-massive-marketing-budget-2012-11

Another great chart from Horace Dediu at Asymco. He looks at the advertising budget of Apple, Samsung, HP, Dell, Microsoft, and Coke. Why include Coke? Because it’s a huge advertiser, and its “primary cost of sales is advertising.”

As you can see, Samsung is blowing all the companies away in advertising and marketing.

Not a bad price to pay, if it means you get to become the world’s biggest smartphone company. Certainly HTC wishes it had Samsung’s marketing budget.

chart of the day, samsung's marketing budget in context, november 2012

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

Friday, November 30th, 2012 news No Comments

Meet Magine, The iPad App That Shows Just How Cool An Apple TV Could Be (AAPL)

Source: http://www.businessinsider.com/meet-magine-the-ipad-app-that-shows-just-how-cool-an-apple-tv-could-be-2012-11

Magine iPad App

People love TV.

Stats to prove it:

  • About 100 million people pay for cable TV, according to the National Cable & Telecommunications Association.
  • The average monthly cable bill was $86 2011, according to NPD. It’s expected to be $123 by 2015 and $200 by 2020.

So, if we’re all in love with TV, why are we excited about the near-certain prospect of an Apple TV?

Mainly because the software for current TVs and set-top boxes is terrible. Cable company software is ugly and hard to navigate.

Impressed with our MacBooks, iPads, and iPhones all of us – including industry insiders like Time Warner CEO Jeff Bewkes, for example – imagine Apple could do a much better job.

Over in Sweden, a startup called Magine (pronounced like Imagine without the “I”) has done more than just dream.

It built a product for iOS and Android, which streams and records 16 Swedish television channels. Sometimes called the “Spotify for TV,” its shows us just how cool Apple TV software could be.

With Magine, your iPad is both a remote and a viewing device. Apple TV will have to work the same way, right?

Instead of hitting the “guide” button on your remote and navig! ating wi th arrows, you can use gestures.

This is how you select a show – by touching it.

See the rest of the story at Business Insider

Please follow SAI: Tools on Twitter and Facebook.

Tags: , , , , , , , , , , , , , , , , , ,

Friday, November 30th, 2012 news No Comments

The Windows 8 Sales Data Is In, And It’s Horrible News For Microsoft (MSFT)

Source: http://www.businessinsider.com/the-windows-8-sales-data-is-in-and-its-horrible-news-for-microsoft-2012-11

Steve Ballmer facepalmNPD research published some horrible news for Microsoft yesterday.

  • Despite releasing an entirely new operating system on October 22 of this year, Windows PC sales shrank 21% between 10/21 and 11/17 versus the same period last year.
  • Windows 8 tablet sales during that period were “almost nonesistent” – just 1% of all Windows 8 sales.

“It hasn’t made the market any worse, but it hasn’t stimulated things either,” Stephen Baker, an analyst at NPD, told the New York Times. “It hasn’t provided the impetus to sales everybody hoped for.”

No kidding.

Yesterday, we reported other bad news:

  • Asus CFO David Chang’s comments that “demand for Windows 8 is not that good right now.”
  • Microsoft cut its order of Surface tablets for the year to two million units, down from four million.

This is a very scary time for Microsoft.

Please follow SAI on Twitter and Facebook.

Join the conversation about this story &#18! 7;

Tags: , , , , , , , , , , , , , , , ,

Friday, November 30th, 2012 news No Comments

More Than 70 Percent Of App Sessions Are Outside Of The U.S.

Source: https://intelligence.businessinsider.com/welcome

Mobile apps are no longer just for an American audience.

According to Flurry, the U.S. share of Android and iOS app sessions shrank a remarkable 19 percentage points in the past year. U.S.-based sessions now account for less than one-third of the total. The next nine largest markets soaked up much of the usage, increasing their share 12 percentage points to 39 percent of app sessions.

While the U.S. is still the most profitable market for app makers, developers need to start turning their eyes toward the global market, where much of the growth in mobile apps will occur as smartphone penetration slows in the U.S. and other early adopter markets.

Distribution Of App Sessions

Please follow BI Intelligence on Twitter.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , ,

Friday, November 30th, 2012 news No Comments

Microsoft Takes On Trolls In IE10 Ad Targeting Haters

Source: http://www.businessinsider.com/microsoft-ie10-ad-says-ie-sucks-2012-11

hater

Microsoft has dropped another of its “Browser you loved to hate” commercials, in which the company admits — and confronts — the fact that a lot of people just don’t like Internet Explorer.

And it’s completely charming.

The company started the quirky campaign in March of this year with a commercial that suggested IE was the browser you used only to download another, better browser. That spot, from CP+B, featured a guy ignoring his up-for-it girlfriend while he tried to uninstall Explorer from this PC. (The joke, for non-nerds, is that you cannot uninstall Explorer from a Windows machine.)

In the new commercial, a basement dwelling geek — signified by a lava lamp, an ET doll, double screen setup, etc. — attempts to troll Microsoft by repeatedly leaving the message “IE SUCKS” on comment boards and Twitter.

The company responds by extolling IE10’s virtues, including “IE adopts an island of kittens and donates them to children everywhere!!!” Check it out:

SEE ALSO: Internet Explorer 10’s ‘Do Not Track’ Function Is NOT Located In Its Privacy Settings

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Friday, November 30th, 2012 news No Comments

The Massive Scale Of Amazon’s Distribution Operations, Revealed Through Startling Images (AMZN)

Source: http://www.businessinsider.com/massive-scale-of-amazons-distribution-operations-2012-11

amazon fulfillment center

As the world’s largest online retailer, it’s no surprise that its biggest fulfillment center in Phoenix, Arizona is the size of 28 football fields.

That’s because it’s their goal to have everything anyone wants at anytime. 

Amazon has 80 fulfillment centers in the world to handle all of its orders.

Even though Amazon already has massive operations, it’s still planning to open at least two new fulfillment centers in California over the next year or so.

And with the holiday shopping season in full force, Amazon hired an additional 50,000 employees to help with the expected demand.

Thanks to Imgur user SippingTea’s incredible photos, we have a sense of that this incredible scale actually looks like.

Stacks of shelves line the warehouse

Employees need carts to navigate through the massive amounts of inventory

Hundreds of boxes full of products cover the floor

See the rest of the story at Business Insider

Please follow SAI on Twitter and p://facebook.com/businessinsider“>Facebook.

Tags: , , , , , , , , , , , , , , , , , , ,

Friday, November 30th, 2012 news No Comments

1,000 Jobs Gone At Groupon And LivingSocial; Can The Daily Deal Sector Turn It Around? (GRPN)

Source: http://www.businessinsider.com/layoffs-at-groupon-and-livingsocial-2012-11

Daily deals title image lifehackerThe daily deal world is in turmoil.

LivingSocial just announced the firing of 400 employees, which is about 8.9% of its total workforce.

What’s more unnerving is that over the past six months, Groupon reduced its workforce by 648 positions.

More than 1,000 reductions across both businesses is a huge deal. Those reductions aren’t all layoffs; some are through attrition.

To cap it all, Groupon CEO Andrew Mason’s job was in question all week, and he only received his board of directors’ seal of approval late Thursday.

If this was happening at Facebook or Twitter — or any other major tech brand — people would be freaking out.

So why isn’t anyone freaking out yet?

Arguably, this is a recession in the daily deal business.

It’s the industry’s first, given that it didn’t exist until about four years ago.

LivingSocial told Business Insider via email about the job cuts. “After two years of hyper-growth from 450 to more than 4500 employees, these moves will align our cost structure against our 2013 plans and will help us set the company on a path for long-term growth and profitability. Specifically, they will allow us to invest more in critical pr! iorities like marketing, mobile, and the hiring of additional technology staff.”

LivingSocial told CNNMoney that it is moving much of its customer service from its headquarters in D.C. to Tuscon, “so some job openings will be available in that area.” Sales and editorial, however, have simply been “streamlined.”

The job losses reflect the shaky economic underpinnings of the daily deal business, which Groupon and LivingSocial have yet to wrestle into control.

LivingSocial posted a net loss of $566 million in Q3 2012. $496 million of LivingSocial’s loss stems from a huge writedown of some of its acquisitions from 2011, the Washington Business Journal reports. LivingSocial’s revenue also fell to $124 million in the three-month period, down from $138 million in the second quarter.

As of market close today, Groupon’s stock price is currently sitting at $4.54, according to Yahoo Finance. The 52-week range is shocking: it reached a high of $25.84. That followed six months’ of shrinking total billings at the company. (Its American business is robust; the international arm less so.)

A Groupon spokesperson tells us that its layoffs were largely due to new technology the company invested in that made those jobs irrelevant. In fact, we’re told, Groupon has 200 job vacancies open across North America right now.

And, of course, the job cuts don’t mean that Groupon and LivingSocial are going to vanish tomorrow. They’re huge businesses after all. But they are cause for concern as they illuminate potential weaknesses in the daily deal ! business model.

The main problem is operational scale.

Both companies are dependent on large salesforces. It is very difficult for them to leverage operation scale: To sell more, they need to employ more people. Groupon historically has prided itself on the long-term relationships its salesforce builds with its merchants. They have struggled to leverage self-serve, turnkey sales the way Facebook has.

In fact, Groupon and LivingSocial aren’t even tech companies. Rather, they’re email companies. Although email is here to stay for a long time, the tidal shift among consumers is away from email to instant messaging, social media messaging, and mobile phone messaging. They need to pivot into alternate methods.

Groupon is trying just that, with Groupon Goods, which so far has been a success. And both companies need to do what Groupon says it is trying to do, which is replace human-to-human selling with tech that can increase each individual worker’s selling power.

Lastly, the downturn ask whether the daily deal business has hit one of its natural ceilings: new merchants. Both companies need a fresh supply of new merchants to offer more deals, or to re-up on repeated deals. It’s an open question that both Groupon and LivingSocial now have to prove: Is there enough new merchants or incremental repeat business from merchants for the sector to continue to grow?

A thousand-plus layoffs suggest that, for now, the question lacks a satisfying answer.

Don’t Miss: Groupon CEO Andrew Mason Keeps His Job!

Please follow Advertising on Twitter and Facebook.

Join the conversation about this story ! »

Tags: , , , , , , , , , , , , , , , , , , ,

Friday, November 30th, 2012 news No Comments

Online Doctor’s Sick Visits Could Be Coming To A Computer Near You

Source: http://www.businessinsider.com/online-doctors-sick-visits-2012-11

doctor

Could we be seeing the end of routine doctor visits?

Scientific American reports that researchers are testing a new system for electronic doctor visits that could potentially eliminate the need for patients to see a doctor for routine illnesses.

Patients would simply enter their symptoms and health record into an online system, and doctors would use this information to send a diagnosis and, when necessary, a prescription.

Early reports suggest that such diagnoses were just as accurate as those given in person, although there are still some kinks that need to be ironed out:

Researchers analyzed some 5,000 doctor visits for sinus infections and 3,000 visits for urinary tract infection. Less than 10 percent of all visits were electronic. One possible e-visit drawback: doctors were more likely to prescribe antibiotics after an e-visit than a face-to-face.

But patients with an e-visit had just about the same rate of follow up as those who had an office visit. Which suggests that there was not a higher rate of misdiagnosis or treatment failure online. E-visits were also cheaper.

Detractors will note that this program only applies to relatively routine illnesses, but even so, this is nothing to sneeze at.

One of the primary goals of Obamacare was to cut down on the use of expensive emergency room visits for routine medical care, which was clogging up emergency rooms and leading to millions of dollars in unpaid medical bills. This looks like a much cheaper and simpler way to accomplish the same thing.

Naturally, we’ll need to see more studies before these programs can be rolled out on a national scale, but this looks like a good place to start toward improving the ! efficien cy of the health care system. Massive, top-down reforms like Obamacare get most of the attention, but it is smaller innovations like these will do the most to shape the healthcare of the future.

It also seems clear that letting consumers benefit from cheaper prices is a way to push the health care system as a whole toward less costly methods. E-visits for routine problems (and ultimately, perhaps, e-visits to nurses rather than to physicians) can offer better, faster, more convenient service at a lower price. Moving in directions like this is the kind of health care reform we desperately need.

Please follow Science on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Thursday, November 29th, 2012 news No Comments

LinkedIn’s Ultimate Plan Is To ‘Map Out The Underpinnings Of The Global Economy’

Source: http://www.businessinsider.com/future-of-linkedin-video-2012-11

LinkedIn has come along way from being just an online resume tool or a social network, with its news updates and discussion features.

At our IGNITION conference this week, we heard about the company’s most ambitious plans yet from its CEO Jeff Weiner

LinkedIn wants to become a sort of an economic tool that will be able to “map out the underpinnings of the global economy.”

“Imagine a digital representation of every economic opportunity in the world — temporary or full-time jobs,” Weiner told Business Insider editor-in-chief Henry Blodget. “Imagine all the skills required to obtain those roles would be digitally represented.”

Find out what LinkedIn may be capable of in the future below:

 

<div>Please enable Javascript to watch this video</div>

Produced by Business Insider Video

Don’t Miss:

Here’s What A Huge TV Mogul Thinks About Netflix

JEFF BEWKES: Why Ratings Don’t Really Matter To CNN

Groupon CEO Speaks For The First Time Since Report That The Board May Boot Him

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , , ,

Thursday, November 29th, 2012 news No Comments

first direct comparison between phone processor and desktop processor

Benchmarks show Samsung's Exynos 5 processor is a beast with Linux 

SOURCE: Phoronix

Tags: , , , , , ,

Thursday, November 29th, 2012 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing