Mobile Traffic To E-commerce Sites Doubled In The Past Year

Source: https://intelligence.businessinsider.com/welcome

Smartphones and tablets continue to drive an increasing share of e-commerce traffic.  

According to Monetate, mobile accounted for 18 percent of e-commerce traffic in the third quarter, up from 8 percent a year prior.

Smartphones drove a larger share of traffic than tablets, which reflects their increased penetration and perhaps the popularity of “showrooming,” when consumers use their smartphone in-store to compare prices.

Retailers, both online and brick-and-mortar, have to heed consumers’ changing shopping habits. According to IBM, mobile accounted for 16 percent of Black Friday online sales this year, up from 9.8 percent a year ago.

(For more information on mobile commerce, and how brands can win, read our special report.)  

Ecommerce Traffic By Device

Please follow BI Intelligence on Twitter.

Join the conversation about this story »

Tags: , , , , , , , , , , , , , , , , , ,

By: Dr. Augustine Fou Tuesday, November 27th, 2012 news

Leave a Reply

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing