Papa John’s Faces $250 Million Lawsuit Over SMS Spam

Source: http://gizmodo.com/5960412/papa-johns-faces-250-million-lawsuit-over-sms-spam

Papa John's Faces $250 Million Lawsuit Over SMS SpamPapa John’s has clearly been a little over-eager with its digital promotion. Now, it’s facing a $250 million class-action lawsuit over all the spammy text messages it’s been sending you and everybody else around the US.

It’s alleged that Papa John’s sent 500,000 unwanted messages in early 2010, CNN Money reports. It gets worse: at times, customers were receiving 15 texts in a row, even in the middle of the night. Nobody needs a pizza offer that badly.

Of course, those texts were actually sent through a third-party text messaging service—in this case one called OnTime4U—so both companies will find themselves in the dock. And it could prove costly: the plaintiffs in the case are seeking damages of $500 per text. Think of all the pizza you could buy with that. [CNN Money]

Image by jdnx under Creative Commons license

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By: Dr. Augustine Fou Wednesday, November 14th, 2012 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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