1 in 3 Online Consumers Want to Interact With TV Shows Via a Second Screen

Source: http://www.marketingcharts.com/wp/television/1-in-3-online-consumers-want-to-interact-with-tv-shows-via-second-screen-25264/

Verizon has released new data from its “Borderless Lifestyle Survey,” exploring consumer attitudes to an always-connected lifestyle. Of the many findings, attitudes towards real-time interaction with TV shows prove particularly interesting, as emerging technologies provide another potential activity for so-called “second screeners.” Specifically, 35% of respondents indicated an interest in real-time games and challenges with […]

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By: Dr. Augustine Fou Sunday, December 9th, 2012 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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