The Social Makeup of Social Media: Income Breakdown

Source: http://blog.compete.com/2012/12/20/the-social-makeup-of-social-media-income-breakdown/

Out of sheer curiosity, we here at Compete used our demographic data to craft a mini-infographic showing the income breakdown across 6 of the top social sites. The US Browser Population is lined beneath each data-set for further comparison and context.

Of these properties, LinkedIn shows the most notable emphasis towards a specific demographic, individuals earning 60k and above. Pinterest shows a slightly higher representation among higher income demographics and Tumblr shows the same slight skew towards less affluent demographics.

Facebook and Google+ show even representation between all demographics, probably a result of how pervasive they are across the social-scape.

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The Social Makeup of Social Media - Income

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By: Dr. Augustine Fou Friday, December 28th, 2012 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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