Archive for January, 2013

CHART OF THE DAY: The Decline Of The Mac

Source: http://www.businessinsider.com/chart-of-the-day-decline-of-the-mac-2013-1

Mac shipments dropped 22 percent during the December 2012 quarter, marking their biggest decline in about 10 years, Dan Frommer of SplatF reports.

Apple shipped 778,000 fewer Macs in 2012 than it did in 2011, while it had 43 million more iPhones and 25 million more iPads, respectively.

CEO Tim Cook attributes the slowdown of Mac shipments to the release of the new iMacs late in the quarter and low inventory, but the drop could also be explained by the overall decline of the PC market and the rise of tablets.

Despite the low Mac sales, Apple’s “computer” business has never been stronger. Check out the chart by Frommer showing combined Mac and iPad sales.

chart of the day shows the decline in mac shipments vs the rise of ipad sales, january 2013

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Thursday, January 31st, 2013 news No Comments

Consumers’ Savings from CPG Coupons Dropped 18 Percent in 2012

Source: http://www.marketingcharts.com/wp/direct/consumers-savings-from-cpg-coupons-dropped-18-in-2012-26549/

Despite a steady amount of CPG coupons distributed by marketers in 2012, US consumers redeemed 17.1% less coupons than in 2011, according to a study from NCH Marketing Services. Total consumer savings on CPG coupons declined by $800 million in 2012, to $3.7 billion, representing an 17.8% decrease. The decline comes after 3 consecutive years […]

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Wednesday, January 30th, 2013 news No Comments

CPG Marketers Distributed 305 Billion Coupons in

Source: http://www.marketingcharts.com/wp/direct/cpg-marketers-distributed-305-billion-coupons-in-12-flat-from-11-26532/

After distributing 8.1% less coupons in 2011 than in 2010, CPG marketers held steady last year, distributing 305 billion coupons across all media, according to NCH Marketing Services. That 305 billion figure represents an 8.1% climb from 2008, but is down from a peak of 332 billion in 2010. In response, 79.8% of consumers surveyed […]

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Wednesday, January 30th, 2013 news No Comments

Why IDEO Makes Its Employees Switch Desks Once A Week

Source: http://www.businessinsider.com/why-ideo-makes-its-employees-switch-desks-once-a-week-2013-1

Tim Brown desk

LinkedIn recently released a series of posts showing the desks and workspaces of some of the world’s most successful people. Some, like T.Boone Pickens, who’s had the same desk since the 80s, or Sequoia Capital’s Michael Moritz, who keeps a small bottle of whiskey at his “for the bad surprise,”

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Wednesday, January 30th, 2013 news No Comments

drag2share: Facebook finishes 2012 on a high note: Q4 revenue $1.585 billion, $64 million in net income

source: http://www.engadget.com/2013/01/30/facebook-2012-q4-earnings/

Facebook’s Q3 earnings left something to be desired, as the social network posted a net loss. Zuckerberg and company have ended 2012 on a financial high note, however, as Facebook raked in $1.585 billion in revenue — an increase of 40 percent year-over-year — and net income of $64 million. The number of folks on Facebook also continues to grow, with its monthly active user count burgeoning to 1.06 billion as of December 31, 2012.


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Wednesday, January 30th, 2013 news No Comments

CHART OF THE DAY: Facebook Has Another Impressive Mobile Quarter

Source: http://www.businessinsider.com/facebook-has-a-great-mobile-quarter-2013-1

Facebook’s mobile user base surged 13 percent in the fourth quarter of last year to 680 million, according to Facebook fourth quarter results.

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Wednesday, January 30th, 2013 news No Comments

State of Media Employment

Source: http://www.businessinsider.com/the-state-of-media-employment-2013-1

tv, video, studio, huffington post, office tour, november 2012, bi, dng

The internet has caused massive disruption across the media landscape, causing a surge in job insecurity at traditional establishments.

But now we have a good look at the numbers.

The Bureau of Labor Statistics has put together a presentation on the recent history and direction of media jobs. It’s not pretty.

Across several different industries (radio, TV, newspapers, film, etc.) there’s been a steady downward march in employment.

Total media jobs peaked at the beginning of the decade.

Employment in the book/periodical/music industry has been on a steady downward trend, and in 2011 the bottom completely fell out of the industry.

Sound recording? Same deal.

See the rest of the story at Business Insider

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Wednesday, January 30th, 2013 charts No Comments

Facebook Mobile Users Surpass Desktop Users For The First Time (FB)

Source: http://www.businessinsider.com/facebook-mobile-bigger-than-desktop-2013-1

facebook ios iphone

Facebook’s earnings are out. The company beat Wall Street’s profit and revenue expectations.

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Wednesday, January 30th, 2013 news No Comments

Facebook drives most social B2B traffic, but Twitter is top for conversions: report

Source: http://econsultancy.com/us/blog/61999-facebook-drives-most-social-b2b-traffic-but-twitter-is-top-for-conversions-report

In fact, Twitter achieves a higher conversion rate (2.17%) than the average for all channels combined (1.6%) including organic and paid search. In comparison, LinkedIn and Facebook achieve conversion rates of 0.8% and 0.74% respectively.

But when it comes to the number of pageviews per visit, LinkedIn is the top performer with 2.48, followed by Facebook (1.94) and Twitter (1.51).

Social media breakdown

Overall though, organic search massively outperforms social in terms of traffic and leads.

Organic search drives 41% of traffic to B2B sites, of which Google accounts for 90%, while social contributes an average of only 5% of all traffic and leads.

B2B conversion rates by source 2012

The data in this report was collected using Optify’s visitor and lead tracking software and includes only US .com sites with between 100 and 100,000 monthly visits.

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Wednesday, January 30th, 2013 news No Comments

Social Media Ad Buyers Still Skeptical About Effectiveness

Source: http://www.marketingcharts.com/wp/direct/social-media-ad-buyers-still-skeptical-about-effectiveness-26596/

A survey commissioned by Vizu [download page] of more than 500 US digital marketing and media professionals finds that 64% will be increasing their paid social media advertising budgets this year, primarily by modest amounts. While that’s a positive sign of growth for paid social ads, which command only 1-10% of online budgets for most […]

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Wednesday, January 30th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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