Archive for January, 2013
CHART OF THE DAY: The Decline Of The Mac
Source: http://www.businessinsider.com/chart-of-the-day-decline-of-the-mac-2013-1
Mac shipments dropped 22 percent during the December 2012 quarter, marking their biggest decline in about 10 years, Dan Frommer of SplatF reports.
Apple shipped 778,000 fewer Macs in 2012 than it did in 2011, while it had 43 million more iPhones and 25 million more iPads, respectively.
CEO Tim Cook attributes the slowdown of Mac shipments to the release of the new iMacs late in the quarter and low inventory, but the drop could also be explained by the overall decline of the PC market and the rise of tablets.
Despite the low Mac sales, Apple’s “computer” business has never been stronger. Check out the chart by Frommer showing combined Mac and iPad sales.
Consumers’ Savings from CPG Coupons Dropped 18 Percent in 2012
Despite a steady amount of CPG coupons distributed by marketers in 2012, US consumers redeemed 17.1% less coupons than in 2011, according to a study from NCH Marketing Services. Total consumer savings on CPG coupons declined by $800 million in 2012, to $3.7 billion, representing an 17.8% decrease. The decline comes after 3 consecutive years […]
CPG Marketers Distributed 305 Billion Coupons in
After distributing 8.1% less coupons in 2011 than in 2010, CPG marketers held steady last year, distributing 305 billion coupons across all media, according to NCH Marketing Services. That 305 billion figure represents an 8.1% climb from 2008, but is down from a peak of 332 billion in 2010. In response, 79.8% of consumers surveyed […]
Why IDEO Makes Its Employees Switch Desks Once A Week
Source: http://www.businessinsider.com/why-ideo-makes-its-employees-switch-desks-once-a-week-2013-1
LinkedIn recently released a series of posts showing the desks and workspaces of some of the world’s most successful people. Some, like T.Boone Pickens, who’s had the same desk since the 80s, or Sequoia Capital’s Michael Moritz, who keeps a small bottle of whiskey at his “for the bad surprise,”
drag2share: Facebook finishes 2012 on a high note: Q4 revenue $1.585 billion, $64 million in net income
source: http://www.engadget.com/2013/01/30/facebook-2012-q4-earnings/
Facebook’s Q3 earnings left something to be desired, as the social network posted a net loss. Zuckerberg and company have ended 2012 on a financial high note, however, as Facebook raked in $1.585 billion in revenue — an increase of 40 percent year-over-year — and net income of $64 million. The number of folks on Facebook also continues to grow, with its monthly active user count burgeoning to 1.06 billion as of December 31, 2012.
CHART OF THE DAY: Facebook Has Another Impressive Mobile Quarter
Source: http://www.businessinsider.com/facebook-has-a-great-mobile-quarter-2013-1
Facebook’s mobile user base surged 13 percent in the fourth quarter of last year to 680 million, according to Facebook fourth quarter results.
State of Media Employment
Source: http://www.businessinsider.com/the-state-of-media-employment-2013-1
The internet has caused massive disruption across the media landscape, causing a surge in job insecurity at traditional establishments.
But now we have a good look at the numbers.
The Bureau of Labor Statistics has put together a presentation on the recent history and direction of media jobs. It’s not pretty.
Across several different industries (radio, TV, newspapers, film, etc.) there’s been a steady downward march in employment.
Total media jobs peaked at the beginning of the decade.
Employment in the book/periodical/music industry has been on a steady downward trend, and in 2011 the bottom completely fell out of the industry.
Sound recording? Same deal.
See the rest of the story at Business Insider
Please follow Business Insider on Twitter and Facebook.
Facebook Mobile Users Surpass Desktop Users For The First Time (FB)
Source: http://www.businessinsider.com/facebook-mobile-bigger-than-desktop-2013-1
Facebook’s earnings are out. The company beat Wall Street’s profit and revenue expectations.
Facebook drives most social B2B traffic, but Twitter is top for conversions: report
In fact, Twitter achieves a higher conversion rate (2.17%) than the average for all channels combined (1.6%) including organic and paid search. In comparison, LinkedIn and Facebook achieve conversion rates of 0.8% and 0.74% respectively.
But when it comes to the number of pageviews per visit, LinkedIn is the top performer with 2.48, followed by Facebook (1.94) and Twitter (1.51).
Social media breakdown
Overall though, organic search massively outperforms social in terms of traffic and leads.
Organic search drives 41% of traffic to B2B sites, of which Google accounts for 90%, while social contributes an average of only 5% of all traffic and leads.
B2B conversion rates by source 2012
The data in this report was collected using Optify’s visitor and lead tracking software and includes only US .com sites with between 100 and 100,000 monthly visits.
Social Media Ad Buyers Still Skeptical About Effectiveness
A survey commissioned by Vizu [download page] of more than 500 US digital marketing and media professionals finds that 64% will be increasing their paid social media advertising budgets this year, primarily by modest amounts. While that’s a positive sign of growth for paid social ads, which command only 1-10% of online budgets for most […]
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing
Collaborators – Digital Profs
Pages
Popular Posts
- ActiveHours Gives You Your Paycheck Early, Free of Charge
- Netflix vs Blockbuster - Perfect example of an industry replaced by a more efficient version of itself
- Try On New Glasses in Warby Parker's Virtual Booth
- drag2share: This Chart Shows Gap's Biggest Problem
- The JKWeddingDance video was real; the viral effect was MANUFACTURED - Post 1 of 2
- Samsung 52 inch HDTV $9.99 at BestBuy - purchase receipt below (6:21a eastern time August 12, 2009)
- Coke vs Pepsi vs Dr Pepper
- Marketing Costs Normalized to CPM Basis for Comparison
- Facebook advertising metrics and benchmarks
Tags
Prototype Web Services
- drag2share – quickly share news items by drag and drop on email addresses
- LivePhotoFrame – upload and remotely manage a digital photo frame via unique URL
- MedleyTuner – create a continuous listening experience by uploading mp3s
- MusicSamplr – discover new artists and music, listen to samples
- SharedMost – what links on ANY webpage are shared most?
- Signatory – sign and date a document and verify it hasn't been altered since that exact time.
- WebTeleprompter – just what it says it is
Archives
- February 2016 (2)
- January 2016 (6)
- October 2015 (2)
- September 2015 (7)
- August 2015 (6)
- July 2015 (2)
- June 2015 (5)
- May 2015 (4)
- April 2015 (32)
- March 2015 (57)
- February 2015 (79)
- January 2015 (86)
- December 2014 (69)
- November 2014 (98)
- October 2014 (150)
- September 2014 (109)
- August 2014 (44)
- July 2014 (92)
- June 2014 (118)
- May 2014 (173)
- April 2014 (130)
- March 2014 (247)
- February 2014 (167)
- January 2014 (222)
- December 2013 (167)
- November 2013 (111)
- October 2013 (116)
- September 2013 (214)
- August 2013 (210)
- July 2013 (200)
- June 2013 (87)
- May 2013 (87)
- April 2013 (70)
- March 2013 (114)
- February 2013 (89)
- January 2013 (136)
- December 2012 (96)
- November 2012 (130)
- October 2012 (147)
- September 2012 (93)
- August 2012 (93)
- July 2012 (112)
- June 2012 (71)
- May 2012 (82)
- April 2012 (80)
- March 2012 (122)
- February 2012 (114)
- January 2012 (129)
- December 2011 (60)
- November 2011 (54)
- October 2011 (29)
- September 2011 (17)
- August 2011 (30)
- July 2011 (18)
- June 2011 (19)
- May 2011 (22)
- April 2011 (23)
- March 2011 (52)
- February 2011 (69)
- January 2011 (108)
- December 2010 (82)
- November 2010 (67)
- October 2010 (68)
- September 2010 (44)
- August 2010 (101)
- July 2010 (61)
- June 2010 (28)
- May 2010 (28)
- April 2010 (26)
- March 2010 (33)
- February 2010 (21)
- January 2010 (13)
- December 2009 (4)
- November 2009 (2)
- October 2009 (14)
- September 2009 (6)
- August 2009 (19)
- July 2009 (34)
- June 2009 (11)
- May 2009 (4)
- April 2009 (6)
- March 2009 (13)
- February 2009 (32)
- January 2009 (25)
- December 2008 (1)
- October 2008 (1)
- June 2008 (1)
- November 2007 (1)
