"The Goal Is to Become HBO Faster Than HBO Can Become Us"

Source: http://gizmodo.com/5980103/netflix-the-goal-is-to-become-hbo-faster-than-hbo-can-become-us

Netflix: We’ve long know that Netflix is ambitious, striving to make its own original content when it can. But now the company had made its intentions clear: it isn’t just keeping up with the big boy cable networks—it plans to beat them at their own game.

In a long and thoughtful profile of Netflix in GQ, the streaming company’s chief content officer Ted Sarandos speaks out about what the future holds for the firm. He suggests Netflix must be making at least five new shows a year in order to outdo the big boys:

“The goal is to become HBO faster than HBO can become us.”

With $300 million in his back pocket to spend on original programming—which has already allowed projects like House of Cards, Hemlock Grove, and a new season of Arrested Development to come to fruition—he certainly has the means. All that remains to be proven is the consistency and quality of its programming—and whether or not it can win over enough cable customers. [GQ]

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By: Dr. Augustine Fou Wednesday, January 30th, 2013 digital

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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