CHART OF THE DAY: Barack Obama’s Monster Online Advertising Campaign

Source: http://www.businessinsider.com/chart-of-the-day-political-ad-campaigns-2013-2

comScore has a new report out about the state of web properties. Most of it is stuff we’ve covered in the past. Google dominates search, Facebook is a popular site, etc.

In the middle of the report, this chart really jumped out at us. It compares Barack Obama’s online display ads to Mitt Romney’s display ads. The gap between the two is stunning. We’re not going to say anything about the correlation between online spending and winning an election, we just can’t believe the gap between the two candidates.

Chart of the day shows display ad impressions for the Obama and Romney campaigns during the 2012 Presidential elections cycle. February 2013

Please follow SAI on Twitter and Facebook.

Join the conversation about this story

Tags: , , , , , , , , , ,

By: Dr. Augustine Fou Thursday, February 14th, 2013 news

Leave a Reply

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing