See The 10 Worst Brand Extensions Currently On The Market

Source: http://www.businessinsider.com/the-10-worst-brand-extensions-2013-2

cheese dip

cheese dip product.Some brands, like Virgin, have done a great job extending their brand. It’s gone from music, to airlines, to trains.

Not all companies are that good at starting new lines, however.

The iced tea company Arizona, for example, should probably have stuck to its delicious beverages instead of dabbling in the dip market.

Tags: , , , , , , , , ,

By: Dr. Augustine Fou Saturday, February 9th, 2013 news

Leave a Reply

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing