Archive for April, 2013
CHART OF THE DAY: This Is A Business That Will Die In Five Years, According To BlackBerry’s CEO
Source: http://www.businessinsider.com/chart-of-the-day-macs-vs-ipads-2013-4
BlackBerry CEO Thorsten Heins said, “In five years I don’t think there’ll be a reason to have a tablet anymore.”
He believes we’re going to carry around a single device that powers all our other screens. That since device is going to be a smartphone in his opinion, and therefore tablets are going to be totally irrelevant.
He also says, “Tablets themselves are not a good business model.”
To which, we present this chart from Dan Frommer. As you can see, through three years the iPad has sold 140 million units, almost double what Apple has done with the Mac.
Perhaps the wheels fall off this thing, and it disappears from existence in five years. We doubt it.
The reason the iPad sells well, despite being slightly redundant, is that people like to have dedicated gadgets. People don’t want one device to power everything.
AOL’s Plan To Steal TV Ad Dollars Is Totally Working
Source: http://www.businessinsider.com/aols-plan-to-steal-tv-ad-dollars-is-totally-working-2013-4
AOL just got its online video programming included in Mediaocean, the software platform that media buyers use to plan TV budgets, Ad Age reports.
We suggested last year that AOL’s long-term vision for its ad sales operations was to syphon off some of the $50 billion currently going into traditional TV budgets.
This looks like part of that plan. Ad Age says:
It’s super-technical and back-office, but when media planners allocate money, they use [Mediaocean] software, and [AOL video chief Ran] Harnevo believes the move will allow advertisers to move TV dollars to video elsewhere seamlessly, if they choose to do so. That, combined with Nielsen online campaign ratings, will mean TV can be compared to digital video on the apples-to-apples basis of reach and frequency, rather than web metrics like views or time spent.
The plan is paying off financially for AOL. Total revenues were $1.4 billion last year, up 8%. Ad revenues are now 65% of all AOL’s revenues, up from 53% in 2010.
There’s only been one hitch along the way: The departure of former ad chief Ned Brody for Yahoo!. CEO Tim Armstrong is temporarily filling those duties.
Here’s the breakdown (below). Note that the real growth is in AOL’s third-party network ad business. Here’s an example of one of its recent video syndication deals.
Airbnb Is Just Now Verifying Hosts and Guests
Source: http://gizmodo.com/airbnb-is-just-now-verifying-hosts-and-guests-486117851
Airbnb is starting to offer something called Verified ID—meaning, it’s finally making user’s prove that they’re real human beings and not a robot or scam artist.
Here’s how it works: You can earn a verified badge by showing Airbnb a piece of your online identity—Facebook profile, Twitter account, or even Yelp reviews you’ve written—as well as a corresponding piece of real-world documentation like a scan of your driver’s licence or your passport. The name obviously has to match for you to get a badge.
A quarter of US users will be required to go through this process starting today, and eventually everybody will have to do it. If you want to go ahead and verify yourself, you can do that here. You’d think Airbnb would have introduced something like this by now, but better late than never. [Airbnb]
Paid subscriptions have doubled to four million in past year
Source: http://www.engadget.com/2013/04/30/hulu-plus/
Hulu’s future ownership may be in question, but the video streaming site is apparently doing fairly brisk business on the paid subscription front. During an advertiser event this morning, the site announced that it has managed to double its Hulu Plus accounts in the past year, up to four million. The site’s revenue also hit a record for the first quarter of the year, though Hulu’s not giving out any numbers. As with rivals Netflix and Amazon, the company’s making a big bet on original programming, with a number of exclusive series, including the animated The Awesomes and western Quick Draw.
Filed under: Home Entertainment, HD
Source: Hulu Blog
These Major Retailers Are Most Threatened By Mobile
Source: http://www.businessinsider.com/chart-major-retailers-threatened-by-mobile-2013-4
The practice of “showrooming,” or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.
Mobile raises the showrooming threat to a new level since price comparisons are available to shoppers immediately, as they make decisions and browse e-commerce websites in stores.
In a recent report from BI Intelligence, we analyze mobile showrooming’s influence on retail, and examine the various different types of consumer behavior that make up showrooming.
We also look at what the big retailers are doing to combat showrooming, and identify the five broad strategies that will help brick-and-mortar retailers win business from showroomers.
Access The Full Report By Signing Up For A Free Trial Today >>
Take a look at this chart from our report:
Estimates of how much retail volume is influenced by smartphones vary wildly, but here are some numbers that gauge mobile showrooming’s influence:
- IDC predicted that smartphone use would influence between $700 million and $1.7 billion in U.S. holiday season retail sales in 2012. Fifty-nine million U.S. shoppers will use their smartphones to showroom in 2013.
- Deloitte Digital believes smartphones influenced $159 billion in U.S. store sales over the course of 2012 or 5 percent of the total, and will influence $689 billion of store sales in 2016.
- A recent study revealed that JC Penney — which just announced a disastrous 32 percent decline in same-store sales for the fourth quarter of 2012 — is at risk from showrooming because showroomers visited its locations 14 percent more frequently than the average U.S. shopper did in January 2013.
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Join the conversation about this story »
drag2share: Budweiser Is Still Trying To Prove Beer Isn’t Watered Down In New Ads
Budweiser Is Still Trying To Prove Beer Isn’t Watered Down In New Ads
Apr 30, 2013
Budweiser’s new ads, which focus on the people who physically brew the Bud and the integrity with which it’s made, looks like a continued effort to fight the perception that its beers are watered down.
Twitter Ads Are Now Available To Everyone In The U.S.
Source: http://www.businessinsider.com/twitter-opens-ads-to-everyone-in-us-2013-4
Twitter is opening up its ad platform to everyone in the U.S., Kevin Weil, senior director of product for revenue at Twitter, announced at TechCrunch Disrupt today.
Twitter ads were previously invite-only, but now any brand, business, or individual can advertise on the platform either through Promoted Accounts or Promoted Tweets.
You can sign up for Twitter ads here
Twenty Years Ago Today the World Wide Web Went Public
Source: http://gizmodo.com/twenty-years-ago-today-the-world-wide-web-went-public-485593843
Twenty years ago today, something happened that changed the digital world forever: CERN published a statement that made the technology behind the World Wide Web available to use, by anybody, on a royalty free basis.
Marketing Teams Employing Growth Hackers “Champion” Measurement Efforts
Marketing teams are as likely to employ a growth hacker as a product manager, suggests a new study by Ifbyphone. The report reveals that 25% of marketers surveyed indicate that their team employs a growth hacker (defined by the researchers as “professionals that combine expertise in marketing, product development and technology to drive revenue”), with these respondents reporting an above-average likelihood to track a variety of marketing metrics including conversion rates (50% vs. 41%), marketing ROI (53% vs. 40%), cost per lead (52% vs. 38%) and customer acquisition cost (59% vs. 34%).
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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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