drag2share: Epicurious Used Boston Bombings To Push Cranberry Scones On Twitter

source: http://feedproxy.google.com/~r/businessinsider/~3/r9e_n9ru9iQ/epicurious-boston-bombings-twitter-2013-4

Apr 17, 2013

Epicurious, the food web site owned by Conde Nast, went there: The morning after the Boston Marathon bombings it suggested Bostonians could uses some cranberry scones or some energy breakfast cereal on Twitter.

Needless to say, it’s since deleted the tweets and spent a lot of time since then apologizing.

Epicurious broke a well-known rule in social media: When disaster strikes, shut up. Some brands, however, feel the need to express their solidarity with victims in a “relevant” way and, without considering how it looks to those outside the cranberry/cereal media bubble … well, you get the rest.

Here were the original tweets, and some of the reaction that followed:

epicurious


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By: Dr. Augustine Fou Wednesday, April 17th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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