Primary Campaign Goal of CPG is Brand Awareness

Because CPG brands are primarily purchased in physical stores, awareness-focused campaigns are typically more effective than direct response.

For CPG advertiser Procter & Gamble, mobile video advertising is a beneficial tactic to drive user engagement.
Read more at http://www.emarketer.com/Article/CPGs-Mobile-Ads-Meet-Awareness-Goals/1009846#JZBAiJtY0GD6Z7Vs.99

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By: Dr. Augustine Fou Monday, April 29th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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