Why Twitter Is Getting Into Music Discovery

source: http://feedproxy.google.com/~r/businessinsider/~3/A8qTo6P_XOU/why-twitter-is-getting-into-music-2013-4

time spent on social networksWhy Twitter Is Getting Into Music Discovery (Mashable)

In a word, advertising. Twitter hopes that Music will get people to stay longer on the platform and to get users to reveal more about themselves for better targeting. Twitter has been working hard over the past couple of years to increase the time-spend metric by fashioning itself as a media hub. Clark Fredricksen, VP at eMarketer, says that now Twitter “wants to be a place where people find new things. The launch of Music is a logical extension of that.” Giving users a reason to visit Twitter more and stay on longer provides more advertising opportunities.

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By: Dr. Augustine Fou Friday, April 19th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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