drag2share: Time Spent with Devices – TV Still Dominates

source: http://feedproxy.google.com/~r/businessinsider/~3/FJljhR2nvUk/the-5-things-you-need-to-know-in-mobile-2013-55

timespentperdevice1. Why Cross-Screen Marketing Will Be A Game-Changer For The Mobile Industry [REPORT]The question ad buyers have is whether advertising across screens can really help drive forward an overall campaign goal better than TV-only or traditional online campaigns.

In other words, is it worth the trouble? A growing number of mobile ad industry companies are arguing that a cross-screen approach integrating mobile is more effective.


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By: Dr. Augustine Fou Friday, May 31st, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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