drag2share: Understanding Barriers to Social Commerce

source: undefined

The Conversion Gap: Understanding Barriers To Social Commerce

May 29, 2013

Despite the massive amount of traffic flowing to social media sites from PCs and mobile devices, users aren’t typically in a shopping mood.

BII AOV comparisonsThat translates to low average order values (AOVs) and conversion rates once those users are referred to e-commerce sites.

The statistics on conversions and AOV vary depending on the e-commerce platform or market research firm, but they all tell pretty much the same story.

drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , ,

By: Dr. Augustine Fou Wednesday, May 29th, 2013 news

Leave a Reply

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing