drag2share: Understanding Barriers to Social Commerce

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The Conversion Gap: Understanding Barriers To Social Commerce

May 29, 2013

Despite the massive amount of traffic flowing to social media sites from PCs and mobile devices, users aren’t typically in a shopping mood.

BII AOV comparisonsThat translates to low average order values (AOVs) and conversion rates once those users are referred to e-commerce sites.

The statistics on conversions and AOV vary depending on the e-commerce platform or market research firm, but they all tell pretty much the same story.


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By: Dr. Augustine Fou Wednesday, May 29th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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