Mobile Gets One Out of Five Paid Search Clicks

Source: http://www.emarketer.com/Article/Mobile-Gets-One-of-Five-Paid-Search-Clicks/1009865

Mobile accounts for a growing portion of US paid search ad clicks, at 20% in Q1 2013. But spending still lags behind at 15% of total paid search spend. Cost-per-click rates continue to decline.

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By: Dr. Augustine Fou Monday, May 6th, 2013 digital

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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