Social Ads Continue to Be Exceptionally Good at Delivering High-Quality Users

Source: http://www.marketingcharts.com/wp/interactive/social-ads-continue-to-be-exceptionally-good-at-delivering-high-quality-users-29388/

In Q1, social vastly outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest “Global Media Intelligence Report” [download page] from Aggregate Knowledge. The study, which analyzed more than 27 billion impressions […]

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By: Dr. Augustine Fou Wednesday, May 8th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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