Archive for June, 2013

A Guide To Everything Google Has Been Asked To Censor

Source: http://gizmodo.com/a-guide-to-everything-google-has-been-asked-to-censor-624948425

A Guide To Everything Google Has Been Asked To Censor

The internet is all about the free flow of ideas, right? Collaboration! Discourse! Sharing! The day to day reality of what we do online may not always be quite so idealistic and ideologically motivated, but the open underpinnings are there. Except, of course, when they’re not at all. This visualization, published by Sebastian Sadowski, uses Google’s transparency data to visualize all the things the company has been asked to censor.

The governments of many countries routinely ask Google to suppress content across sites like Google Search and YouTube. Reasons range from national security, to suicide promotion, and government criticism. There are also categories for “other” and “reason unspecified.” It’s interesting to see which countries are better or worse than you thought they would be. And check out that little chunk of mint green “reason unspecified” censorship on the U.S. chart. You can get the gist below, but because of the interactivity you really have to explore on visual.ly to see what’s going on. Even though Google’s data are openly available, a chart like this allows you to take everything in quickly because someone did the processing work for you. So no excuses. [Digg]

A Guide To Everything Google Has Been Asked To Censor

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Sunday, June 30th, 2013 news No Comments

drag2share: Why Local-Mobile Marketing Is Exploding

source: http://feedproxy.google.com/~r/businessinsider/~3/kTI0EbWPwN0/local-mobile-marketing-exploding-2013-6

localvnatl

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.

But does it deliver? According to many accounts, it does.

Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from “geo-aware” and “geo-fenced” ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting of audience segments like soccer moms, bargain hunters, coffee enthusiasts, etc.

In a new report from BI Intelligence on location-mobile marketing, we take a look at key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work, examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics. ! < /p>


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Sunday, June 30th, 2013 news No Comments

CHART OF THE DAY: Vine Sharing Plummets After Instagram Launches Video (FB)

Source: http://www.businessinsider.com/chart-of-the-day-vine-sharing-plummets-after-instagram-launches-video-2013-6

Instagram’s decision to add video may have snuffed out Vine. At least, temporarily.

According to data from Topsy, which tracks Twitter sharing, Vine video sharing has collapsed on Twitter.

As Matt McGee at Marketing Land notes, since Instagram added video there’s been a 70% drop in Vine video shares on Twitter.

chart of the day vine

 

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Friday, June 28th, 2013 news No Comments

4G Phones Account for 30 Percent Of North American Mobile Traffic

source: http://feedproxy.google.com/~r/businessinsider/~3/p007fRFauv0/4g-account-for-30-percent-of-mobile-traffic-2013-6

The traffic from 4G smartphones splits evenly between devices bought before and after July 2012. Read >

4g traffic


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Friday, June 28th, 2013 news No Comments

drag2share: How To Choose The Right Social Media Platform For Your Brand

source: http://feedproxy.google.com/~r/businessinsider/~3/kwr9_6xKDUo/choose-the-right-social-media-platform-2013-6

whyfollow

Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour to three hours daily on social mediaSocial media is one of the largest time buckets on mobile.

Brands and businesses that are invisible on social media will miss a chance at engagement that their competitors might seize. More importantly, there are already well-known cases of brands that successfully revitalized their images or launched themselves thanks to social media wins. The benefits to a successful social media brand presence are significant, even if the route to get there isn’t clear-cut.

The first s! tep is c hoosing the right platforms to invest time and resources in. Which platforms to be on is a crucial question, even for the most deep-pocketed brands.


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Friday, June 28th, 2013 news No Comments

Netflix Max hands-on: Jellyvision’s take on your movie queue

Source: http://www.engadget.com/2013/06/28/netflix-mad-hands-on/

Netflix Max handson Jellyvision's take on your movie queue

Being a Netflix subscriber is almost like being cursed — sure, you have access to untold troves of streaming TV shows and films, but how do you choose what to watch? The burden of choice weighs heavily on the indecisive Netflix user, trapping them in a labyrinth of enticing categories, familiar recommendations and episode backlogs. Admit it, you don’t know jack about picking out a good flick, which is exactly why Netflix created Max, a comedic recommendation engine that gamifies movie night with quick choices, mini games and quirky humor.

Netflix Vice President of Product Innovation Todd Yellin caught up with us at E3 earlier this month to give us a brief demo of the upcoming feature. Yellin parked us in front of a PS3 to demonstrate, pointing out that our screen’s topmost category had been replaced by a larger banner. “My mother wanted me to be a lawyer,” the Play Max prompt reads. “But my dream is to help you find great stuff to watch.” Quirky. Yellin tells us that this is one of several boiler plates the streaming menu provides to lure users into trying Max. A cheeky button beneath the dialogue encourage us to “live our dreams” and give the content recommendation game a spin. Sure, why not?

 

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Friday, June 28th, 2013 news No Comments

Digital Video Ads Beat TV by a Wide Margin

source: http://www.emarketer.com/Article/Driving-Engagement-Digital-Video-Ads-Beat-TV-by-Wide-Margin/1009992

Targeting is a key advantage for digital video

Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year, according to a survey conducted by AOL Networks in April 2013. More than 50% of that group said that the added investment would come from TV and display budgets. Only 4% of respondents planned to draw back spending on digital video ads.

In keeping with digital advertising’s frequent role as a direct-response vehicle, the study found that digital video ads beat out TV ads for achieving engagement goals: 58% of marketers thought digital video ads performed better than TV ads by this measure, compared with 15% who said engagement was worse for digital video ads.

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Friday, June 28th, 2013 news No Comments

drag2share: How Amazon Is Trying To Create A Huge Mobile Business (AMZN)

source: http://feedproxy.google.com/~r/businessinsider/~3/NiXEajBcahU/amazon-creating-huge-mobile-business-2013-6

amazonU.S. mobile commerce is exploding. Amazon, as a leading ecommerce site, is set to grab a big chunk of that.

But when it comes to mobile, Amazon’s ambitions are anything but limited to ecommerce.

Recent reports from BI Intelligence detail Amazon’s mobile ambitions, analyzing everything from the potential impact of a rumored Amazon smartphone to Amazon’s ability to become a huge player in mobile advertising.


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Thursday, June 27th, 2013 news No Comments

drag2share: Facebook, Twitter and Pinterest

source: http://feedproxy.google.com/~r/businessinsider/~3/yPhAFj6cXYo/facebook-twitter-and-pinterest-drive-as-much-in-store-purchasing-as-online-purchasing-2013-6

adidas originals facebook page

Networks such as Facebook, Twitter and Pinterest drive as much in store purchasing as online purchasing, but affect purchasing behaviour in sharply different ways, research from Vision Critical has found.

This research gathered more than 5,900 responses over a series of four online surveys to determine how social media influences the consumer’s path to purchase.

It was discovered that Facebook was best for motivating consumers to make purchases offline and online; while one in three individuals who buy items they have pinned or liked on Pinterest had not thought of making that purchase until they found the item on Pinterest.

On Twitter and Facebook, technology is the product category: 34% of Twitter purchases and 25 per cent of Facebook purchases were made after sharing or favouriting a technology item.


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Thursday, June 27th, 2013 news No Comments

drag2share: Smartphones Are Most Frequently Used At Home

source: http://feedproxy.google.com/~r/businessinsider/~3/VWvKefW1BYc/smartphone-usage-stays-close-to-home-2013-6

workersmobiledevices

The prevalence of home usage might be seen as surprising, since cell phones were always seen as an on-the-go device. But it underscores the fact that smartphones have become media consumption devices, as well as communication and work tools.


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Thursday, June 27th, 2013 news No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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