54% of Online Ads Aren’t Viewed – comScore

source: http://www.marketingcharts.com/wp/topics/integrated-cross-media-convergence/54-of-online-ads-arent-viewed-30271/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

by MarketingCharts staff

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By: Dr. Augustine Fou Thursday, June 13th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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