drag2share: Facebook, Twitter and Pinterest

source: http://feedproxy.google.com/~r/businessinsider/~3/yPhAFj6cXYo/facebook-twitter-and-pinterest-drive-as-much-in-store-purchasing-as-online-purchasing-2013-6

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Networks such as Facebook, Twitter and Pinterest drive as much in store purchasing as online purchasing, but affect purchasing behaviour in sharply different ways, research from Vision Critical has found.

This research gathered more than 5,900 responses over a series of four online surveys to determine how social media influences the consumer’s path to purchase.

It was discovered that Facebook was best for motivating consumers to make purchases offline and online; while one in three individuals who buy items they have pinned or liked on Pinterest had not thought of making that purchase until they found the item on Pinterest.

On Twitter and Facebook, technology is the product category: 34% of Twitter purchases and 25 per cent of Facebook purchases were made after sharing or favouriting a technology item.


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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By: Dr. Augustine Fou Thursday, June 27th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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