Organic Search Continues to be the Primary Way Adults Find Websites

source: http://www.marketingcharts.com/wp/television/organic-search-continues-to-be-the-primary-way-adults-find-websites-30550/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Forrester-How-Adults-Find-Websites-June2013Online adults in the US are more likely to discover websites via natural search engine results than through any other means, reports Forrester Research [download page] in a new study. Respondents were asked how they typically found websites they had visited in the prior month, with 54% pointing to search, up from 50% the prior year. Notably, social networking sites moved up a couple of notches to the second spot in the website discovery rankings, typically used by 32% in 2012, up from 25% in 2011.

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By: Dr. Augustine Fou Wednesday, June 26th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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