Archive for June, 2013

Almost 1 in 5 TV Homes Are Now Broadcast-Only

source: http://www.marketingcharts.com/wp/television/almost-1-in-5-tv-homes-are-now-broadcast-only-30631/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

GfK-Broadcast-Only-TV-Homes-2009-2013-June2013A recent cross-platform report from Nielsen indicated that the number of broadcast-only TV homes is rising, albeit relatively slowly. The data from that report suggested that cable is losing subscribers, but more so to satellite than to the internet, with that trend supported by recent data from Leichtman Research Group. Nevertheless, the Leichtman report showed a net loss in pay-TV subscribers in Q1, and new figures from GfK indeed show that broadcast-only TV homes are on the rise.

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Thursday, June 27th, 2013 news No Comments

Organic Search Continues to be the Primary Way Adults Find Websites

source: http://www.marketingcharts.com/wp/television/organic-search-continues-to-be-the-primary-way-adults-find-websites-30550/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Forrester-How-Adults-Find-Websites-June2013Online adults in the US are more likely to discover websites via natural search engine results than through any other means, reports Forrester Research [download page] in a new study. Respondents were asked how they typically found websites they had visited in the prior month, with 54% pointing to search, up from 50% the prior year. Notably, social networking sites moved up a couple of notches to the second spot in the website discovery rankings, typically used by 32% in 2012, up from 25% in 2011.

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Wednesday, June 26th, 2013 news No Comments

Cost Drives Cord-Cutting; Content Dulls The Knife

source: http://www.marketingcharts.com/wp/television/cost-drives-cord-cutting-content-dulls-the-knife-30594/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

pivot-Attitudes-to-Pay-TV-Subscriptions-June2013A recent study [pdf] commissioned by pivot concerning Millennial’s consumption of TV content suggests that viewers stick with pay-TV or considering returning to a subscription because of an affinity for their favorite shows, while cost is a major driver of cord-cutting intent. The study, conducted by Beagle Insight and Miner & Co. Studio looked at 4 segments of TV viewers whose attitudes could signal future trends in pay-TV subscription intent.

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Wednesday, June 26th, 2013 news No Comments

Email Subject Lines: Which Terms Work, and Which Don’t

source: http://www.marketingcharts.com/wp/direct/email-subject-lines-which-terms-work-and-which-dont-30619/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Adestra-B2B-Publishing-Email-Metrics-by-Subject-Line-Content-Term-Jun2013Adestra has released [download page] its latest email subject line analysis report, looking at the keywords and phrases that fare best and worst across a number of sectors. With email volumes on the rise and clutter an issue for recipients, having a strong subject line is as important as ever, particularly as consumers rate the subject line as one of their top motivators for opening an email. This article contains a summary of highlights from the Adestra report, which is based on a random sample of more than 90,000 email campaigns, each with a minimum list si! ze of 5,000, totaling more than 2 billion emails.
Wednesday, June 26th, 2013 news No Comments

drag2share: US Regulator Warns Google And Others To Better Distinguish Advertising From Search Results (GOOG)

source: http://feedproxy.google.com/~r/businessinsider/~3/Jpg6Zl_OUcU/advertising-search-results-google-2013-6

A look at a typical Google search engine results page with advertising on the top and the right side.

SAN FRANCISCO, June 25 (Reuters) – U.S. regulators warned leading Internet firms including Google Inc. to better identify paid ads in search results, particularly as new technology such as mobile services and voice-based online services become more common.

The U.S. Federal Trade Commission said on Tuesday it had sent letters to 24 Internet search companies, including giants Google, Microsoft Corp and Yahoo Inc, updating its guidance on advertising practices.

The FTC’s update to its 2002 guidance on search advertising practices comes as consumers are increasingly accessing the Internet on small-screened smartphones and using specialized apps and social media services to find information online.

“In recent years, paid search results have become less distinguishable as advertising, and the FTC is urging the search industry to make sure the distinction is clear,” the agency said.

The FTC, which sent the letters on Monday, has the power to fine companies that violate its rules against deceptive advertising.


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Wednesday, June 26th, 2013 news No Comments

Google Reveals Data on Sites That Are Phishing and Installing Malware

Source: http://gizmodo.com/google-reveals-data-on-sites-that-are-phishing-and-inst-572736728

Google Reveals Data on Sites That Are Phishing and Installing Malware

Google’s latest Transparency Report is out, and in its latest incarnation, the document reveals data on its “Safe Browsing” initiative, which attempts to protect users from sites that are either phishing for data or installing malicious software. According to Google, it keeps 1 billion users safe and flags some 10,000 sites per day.

Additionally, Google’s latest report—and presumably all those that follow—contains some revealing insights into the nature of those bright red “safe browsing” warnings you get from Google every so often. It turns out that more often than not, the warnings stem from malware rather than phishing. What’s more, when you’re landing on a page that Google is blocking, it’s more likely that it’s a compromised legitimate site than a site that’s been intentionally set up by hackers to trick you.

Until now, Google’s periodic report has revealed government and third-party URL takedown requests, and some--but not all—requests for user data by the government. [Google]

Tuesday, June 25th, 2013 news No Comments

Barnes and Noble posts $119 million loss in Q4 2013, will partner with third party on future Nook tablets

Source: http://www.engadget.com/2013/06/25/barnes-and-noble-posts-119-million-loss/

Barnes and Noble posts $119 million loss

Barnes and Noble has not had an easy go of it. The brick and mortal stalwart has seen its revenues and profits steeply decline as we’ve entered the age of the ebook. In fact, profits haven’t just shrunk, they’ve disappeared. During the fourth quarter of fiscal year 2013, the company suffered a net loss of $118.6 million, down significantly from the already poor showing it posted in 2012 when it lost $56.9 million in Q4. For the year that put Barnes and Noble’s losses at $154.8 million — more than double what it lost in 2012. Revenues have dropped both at retail outlets and its Nook digital business by $105 million and $56 million, respectively year-over-year. For its e-reader and ebook arm, that represents a 34 percent drop from Q4 2012. The bad news there is that device sales have declined dramatically and, while content sales were up for the year, in the fourth quarter they fell by 8.9 percent. Barnes and Noble attributes the year-over-year fall in sales to be attributed to the lack of blockbuster titles. In Q4 2012 revenues were boosted by juggernauts like Thirty Shades of Grey and The Hunger Games.

Going forward Barnes and Noble wants to significantly cut its losses on the struggling Nook business. To do that the company will be partnering with an as yet unnamed third party to manufacture and co-brand its tablet line. The Nook line of e-readers will continue to be designed and built in-house, but the retailer will be looking beyond its Manhattan office walls for help with the flailing Nook HD line. Existing products will be supported for the foreseeable future however, so don’t go tossing your Robert Brunner-designed slate in the trash just yet. If you’d like more detail check out the PR after the break.

 

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Tuesday, June 25th, 2013 news No Comments

An Artist Got 16 Bucks for a Song That Pandora Streamed a Million Times

Source: http://gizmodo.com/an-artist-got-16-bucks-for-a-song-that-pandora-streamed-566438837

An Artist Got 16 Bucks for a Song That Pandora Streamed a Million Times

A million of anything is pretty much always an insanely impossible number. Winning a million dollars, having a million Twitter followers, selling a million products—anything done a million times is something to be proud of. But maybe not getting your song streamed on Pandora a million times. All you get sometimes is 16 measly dollars. Or $16.89 to be exact.

David Lowery, songwriter and musician, had his song he wrote “Low” streamed 1,159,000 times on Pandora in the past quarter. That’s a pretty huge number, right? Certainly more than the 116,260 times “Low” was streamed on Spotify or the 179 times Sirius XM played the song. The difference was Spotify paid $12.05 for the 100,000 times and Sirius paid more than a dollar per play ($181.94). So how the heck did Pandora get away with just paying 16 bucks for a million plays? It’s the government’s fault.

No, seriously. Congress sets the rates of which artist royalties are paid. Lowery explains:

For you civilians webcasting rates are “compulsory” rates. They are set by the government (crazy, right?). Further since they are compulsory royalties, artists can not “opt out” of a service like Pandora even if they think Pandora doesn’t pay them enough. The majority of songwriters have their rates set by the government, too, in the form of the ASCAP and BMI rate courts–a single judge gets to decide the fate of songwriters (technically not a “compulsory” but may as well be).

Pandora is barely giving anything of worth for using the songwriters and artists’ music. The $16 Lowery got represented 40% ownership of the song as a songwriter (the other portion belongs to the band). He does note that being a performer of the song gives the artist a separate royalty but that even though it’s a bit higher, it’s also “quite lame”.

So next time you like a song, maybe support the artist by streaming somewhere else. Or buying their album. Or going to their concert. Or just giving them money when you see them on the street. [The Trichordist]

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Tuesday, June 25th, 2013 news No Comments

Sony puts micro ads on Wimbledon player, ushers in an era of 4K marketing

Source: http://www.engadget.com/2013/06/24/sony-puts-micro-ads-on-wimbledon-player/

Sony puts micro ads on Wimbledon player, welcomes commercialism in 4K

Sony is shipping its Bravia X9 line of 4K TVs in the UK this week, and it wants to convey the advantages of all those extra pixels. The solution? Advertising that’s as finely detailed as the screens themselves. It’s putting micro ads on the fingernails and uniform of tennis player Anne Keothavong as she makes her way through Wimbledon, showing how the extra detail pays off. Few of us will get to see the ads in full clarity, however — while Sony and the BBC are recording some of the event in 4K, they’re playing that footage at an experience zone on the Wimbledon grounds. We’re not looking at a decisive marketing coup, then, but those left squinting at home will at least know what they’re missing.

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Tuesday, June 25th, 2013 news No Comments

The Major Retailers Most Threatened By Mobile Showrooming

Source: http://www.businessinsider.com/chart-major-retailers-threatened-by-mobile-2013-6

The practice of “showrooming,” or viewing an item in a retail store and then buying it online, has brought the e-commerce threat directly to bricks-and-mortar retailers.

Mobile raises the showrooming threat to a new level since price comparisons are available to shoppers immediately, as they make decisions and browse e-commerce websites in stores.

In a recent report from BI Intelligence, we analyze mobile showrooming’s influence on retail, and examine the various different types of consumer behavior that make up showrooming.

We also look at what the big retailers are doing to combat showrooming, and identify the five broad strategies that will help brick-and-mortar retailers win business from showroomers.

Access The Full Report By Signing Up For A Free Trial Today >>

Take a look at this chart from our report:

bii_showrooming_risk<br! >

Estimates of how much retail volume is influenced by smartphones vary wildly, but here are some numbers that gauge mobile showrooming’s influence:

In one dramatic effort to combat showrooming, U.S. electronics retailer Best Buy announced last month that starting March 3, 2013, its stores would match the prices of 19 major online competitors, including Apple, Amazon, and Buy.com. Target also has a price-matching policy in effect.

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Monday, June 24th, 2013 digital No Comments

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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