Archive for July, 2013
drag2share: How Travel Restrictions Slow A Disease Outbreak
source: http://feedproxy.google.com/~r/businessinsider/~3/WM9Yk3zzUbw/how-disease-outbreaks-spread-2013-7
During infectious disease outbreaks, personal freedom comes at a price: the welfare of the public as a whole, a new study finds.
In the research, scientists investigated whether, in the event of an outbreak, people should be allowed to move about freely or if authorities should enforce travel restrictions to halt the disease’s spread.
“What we were trying to understand better is how actions, in terms of routing humans, could affect the spread of disease,” said study researcher Ruben Juanes, a geoscientist at MIT in Cambridge, Mass. [The 5 Most Likely Real-Life Contagions]
The findings suggest that highly connected regions of dense commuter traffic carry the gravest consequences of allowing free movement.
Copyright Takedowns on Twitter Are Up 76 Percent
Source: http://gizmodo.com/copyright-takedowns-on-twitter-are-up-76-percent-979437082
Twitter just released its latest transparency report detailing government requests for information requests, content removal requests and copyright takedowns. Not just one or two but all three categories are up in the first half of this year.
drag2share: The Most Popular Apps Right Now (FB, AAPL)
It’s not exactly news that Facebook is popular, but a new survey of smartphone and tablet users by Consumer Intelligence Research Partners (CIRP), shows just how popular it is.
CIRP asked users to list the three apps they use most frequently. This chart shows the percentage of respondents listing each app amongst their most frequently used.
As you can see, Facebook blows away the competition.
There are some surprises on this list. Swagbucks is one of the most popular, and we’ve never heard of it. It’s site that gives you digital currency for installing a toolbar and using the web. The digital currency can be used for real stuff like Target gift cards.
A non-surprise surprise on the list is Candy Crush Saga. This app just came out of nowhere to be massively popular. One of our writers describes her $127 a week addiction to the app here.
Google bringing faster WiFi to 7,000 US Starbucks stores
Source: http://www.engadget.com/2013/07/31/google-starbucks-wifi/
Google and Starbucks are teaming up to boost WiFi speeds at all 7,000 Starbucks stores in the US. The move, which should be complete within 18 months, is a major loss for AT&T, the chain’s contracted ISP to date. Google claims that you’ll experience WiFi speeds up to 10x faster than what’s currently available, with a 100x boost in Google Fiber cities like Austin, Provo and KC. The rollout will begin in August — if you see “Google Starbucks” as an available SSID, you’ll know your store has been tapped with boosted access.
drag2share: Tablets Continue Their Rise As Shopping Devices, Far Outpacing Smartphones In Conversion Rates
Tablet users visiting e-commerce sites are three times more likely to make a purchase than those accessing the sites on their smartphones.
Tablet-based conversion rates for the holiday season in 2012 reached 2.2%, according to new data from Adobe’s State Of Mobile Benchmark Digital Index.
Smartphone conversion rates over the same period were significantly lower, reaching only about 0.7%.
Adobe tracked activity on over 500 U.S.-based retail websites during December 2012, and calculated conversion rates as total orders divided by total website visits.
The relatively low smartphone conversions were in effect during the the 2011 holiday season as well, when they were also .7%, according to a separate Adobe study.
It may be that in lieu of making an actual purchase, consumers more often prefer to use a smartphone for its on-the-go practicality in comparing prices or pinpointing store locations while shopping.
It’s further evidence that retailers have to approach mobile on a device-specific basis, meaning they should optimize their mobile sites and apps specifically for tablets and smartphones.
Tablets also offer would-be shoppers more screen real estate for browsing, and many consumers have basically begun to use them as lean-back PCs. However, desktop PCs still command the highest conversion rates.
Comparing 2011 to 2012, we see tablet conversion rates actually fell slightly, from 2.5% to 2.2%.
Consumers, Complaining of Clutter, Say Sender Familiarity Spurs Mobile Email Opens
Email overload is frustrating consumers, according to results released from a Campaigner survey conducted during last year’s holiday period that examined the use and influence of mobile emails. 1 in 10 respondents said they dealt with more than 300 emails a day, with close to one-third of those saying that marketing and promotional emails accounted for at least three-quarters of their emails, and almost 60% claiming they just deleted the messages without reading them. With clutter such a problem, what motivates consumers to open emails on their mobile devices?How Auto Marketers Look to Prove ROI
source: http://www.emarketer.com/Article/How-Auto-Marketers-Look-Prove-ROI/1010082
CTR and leads generated still key metrics in the industry
From the moment original equipment manufacturers (OEMs) began investing in web properties, marketers have used data to attempt to prove to executives that digital dollars deliver a return on investment (ROI).
From consideration stage conquests, build-tool utilizations, seasonal traffic lift, call-to-action conversions and hand-raisers, all the way to the tried-and-true “clicks,” key performance indicators (KPIs) are often laced with jargon. But they can sway entire budgets if they show a competitive advantage for a campaign.
Yet in many cases, the only people with a clear grasp of these metrics are in the digital department. This is a problem in many industries, but it is seen as particularly prevalent in the automotive business.
Mobile Takes an Increasing Share of Email Opens
source: http://www.emarketer.com/Article/Mobile-Takes-Increasing-Share-of-Email-Opens/1010087
In May 2013, research from marketing solutions provider Harland Clarke Digital found that consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails. The smartphone took one-quarter of email opens. And when adding in the tablet, mobile’s share of exclusive email opens rose to nearly one-third. There was also some frequency of consumers accessing the same marketing email on two or more devices.
What Data Are Marketers Analyzing
source: http://www.emarketer.com/Article/What-Data-Marketers-Analyzing/1010093
Survey data and third-party research watched by fewer marketers
The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels, according to a survey by research firm Econsultancy and data consulting company Lynchpin. More companies also paid attention to social data in 2013, at 63% of respondents, up from 56% the previous year.
drag2share: Android’s Insane Fragmentation (GOOG)
Android is a seriously fragmented operating system, and it’s only getting more fragmented.
OpenSignal, which makes an app that measures network performance, produced the following chart on the state of Android based on its users. It used the last 682,000 downloads of its app to produce the chart.
It says there are 11,868 distinct Android devices, up from 3,997 Android devices last year.
While this sounds like a mess for developers, Google has 1 million apps in its Google Play app store for Android. That’s more than Apple has for its App Store. So, the fragmentation isn’t turning off developers.
And the fragmentation of Android is the reason it’s the most popular smartphone operating system in the world. Handset makers have used thousands of versions of Android to push the operating system around the world.
Digital Consigliere
Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.
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