9 in 10 Believe Multichannel Marketing to Boost Sales, Profit

source: http://www.marketingcharts.com/wp/direct/9-in-10-believe-multichannel-marketing-boosts-sales-profit-22906/

sitecore-perceptions-multichannel-marketing-august2012.png87% of marketing decision-makers from around the world believe they will drive more sales and profit by evolving into effective multichannel marketing organizations, according to [download page] a study released in August 2012 by Sitecore, conducted by Forrester Research. Virtually the same proportion (86%) agree (top-2 box score on a 5-point scale) that successfully integrating multiple channels under a single integrated marketing strategy is critical to their long-term success.

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By: Dr. Augustine Fou Friday, July 12th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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