Apple hits three-year low in smartphone marketshare, shipment figures reveal

Source: http://www.engadget.com/2013/07/26/apple-three-year-low-smartphone-marketshare/

Apple hits three-year low in smartphone marketshare, shipment figures reveal

Fresh reports on the state of the cellphone market during Q2 2013 have blown through the barn door, and industry analysts are flaunting some fairly impressive figures. Smartphones have outsold their less-intelligent brethren for the second quarter in a row, and Strategy Analytics says shipments hit a record-breaking 237.9 million. According to IDC, Samsung managed to ship a total of 72.4 million smartphones during Q2 — a 43.9% boost year-over-year — with help of the Galaxy S 4 and price cuts to the GS3. To put that in perspective, that’s more than double the 31.2 million iPhones Apple managed to ship, and Strategy Analytics claims this marks a three-year low in Cook and Co.’s marketshare. While LG and ZTE each occupy third and fifth place, respectively, Lenovo pushed Huawei out of the number four slot by sending out 11.3 million handsets. If you’re craving for more stats, hit the break for a trio of press releases.

Source: IDC, ABI Research

Tags: , , , , , , , , , , , , ,

By: Dr. Augustine Fou Friday, July 26th, 2013 news

Leave a Reply

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing