Digital Ad Agencies Sour on TV, Turn to Online Video

source: http://www.marketingcharts.com/wp/television/digital-ad-agencies-sour-on-tv-turn-to-online-video-35073/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

RocketFuel-Digital-Agencies-TV-and-Online-Video-Perceptions-July2013Digital ad agencies believe that the effectiveness of TV advertising is on the decline, and are making a move to online video, according to a survey conducted by Rocket Fuel among 149 digital agency professionals, the majority of whom directly authorize media spend. 8 in 10 respondents plan to spend more on online video this year, even as 60% recognize there are serious barriers to shifting money from TV to do so. Chief among those barriers? Building reach (58%) and prior budget commitments (56%).

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By: Dr. Augustine Fou Monday, July 22nd, 2013 news

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