drag2share: Android Smartphone Users Are Upgrading To Larger Screens, Mostly Because Of Samsung

source: http://feedproxy.google.com/~r/businessinsider/~3/iL1JB3rCdvY/android-smartphone-users-are-upgrading-to-larger-screens-mostly-because-of-samsung-2013-7


For further perspective, let’s look at trends in the phablet category.

Click here to see a larger version of this chart.


Here, we can see the quick rise of 5-inch and 5.55-inch phablet devices.

Those screen sizes correspond to the Samsung Galaxy S4 and Samsung Galaxy Note II, respectively.

Both devices are billed by Samsung as smartphones, although even some adult users find them too unwieldy to hold comfortably in one hand.

These two Samsung products combine for just over 7% of the entire Android smartphone market, which is significantly greater than the share now held by smartphones with 3.2-inch screens.

Samsung has clearly been the driver and the beneficiary of the trend toward larger screens in the Android smartphone world.

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By: Dr. Augustine Fou Wednesday, July 17th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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