drag2share: Apple’s Passbook Ecosystem – How It May Still Shake Up Mobile Payments

source: http://feedproxy.google.com/~r/businessinsider/~3/K5nKD73XEaE/apple-passbooks-barriers-and-successes-2013-7

BII_Passbook_CCsWhen Passbook launched, excitement was high — among marketers and retailers in particular.

Forget The E-Wallet, It’s Apple’s Passbook That Will Transform Retail,” declared an op-ed in Ad Age in October 2012, just two weeks after the iOS 6 launch. The op-ed was written by Krishna Subramanian, CEO of ad company Velti.

“With Passbook,” wrote Subramanian, “the integration of promotions, redemption, and ongoing loyalty will be closer — and more location-specific — than ever.

Subramanian pointed out that Passbook also solved a real problem: that coupons don’t work very well.


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By: Dr. Augustine Fou Thursday, July 25th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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