drag2share: New Evidence Of A Brand Push Into Mobile Advertising

source: http://feedproxy.google.com/~r/businessinsider/~3/5UtiuKBdIwg/new-evidence-for-brand-push-into-mobile-2013-7

BII_Velti_May2013New Trends In Mobile Advertising (Velti)
Velti’s State Of Mobile Advertising report compares mobile ad statistics for May 2013 with a year earlier, and comes up with some interesting trends. Overall, it’s clear that there’s a shift away from direct response type advertising, and toward audience-based, impression-based marketing characteristic of brand campaigns. The evidence for that is in the move toward larger ad units, cost-per-impression rather than cost-per-click advertising, and the decline of gaming apps in terms of ad impression share. Here are a few stats:

  • The iPhone saw a 4.7% increase in full-screen ads between May 2012 and May 2013
  • Gaming apps saw their ad impression share drop 15% in the period
  • CPM (cost-per-impression) campaigns rose 30% year-over-year
  • iOS saw a 5% increase in its impression share


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By: Dr. Augustine Fou Monday, July 8th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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