drag2share: Social Video Startup NowThis News Launches The First-Ever News Channel On Instagram

source: http://feedproxy.google.com/~r/businessinsider/~3/w8o_LiqBurg/nowthis-news-channel-on-instagram-2013-7

now this news Instagram

A few weeks ago, Instagram announced Video, a way to share 15 second clips as well as photos with followers. Social web video startup NowThis News is taking advantage of it and launching the first-ever Instagram news channel.

NowThis News has begun producing original clips that coincide with breaking news, such as the train crash in Spain and the birth of the royal baby. Some of the startup’s 37 employees are working solely on the Instagram video product with the goal of producing 15-20 news items per day. The clips will largely be voice-overs although some will have VJs.

The startup’s Editor-in-Chief Ed O’Keefe, who formerly ran ABC News’ digital team, says the channel is a way to engage with more users on an entirely new platform. Monetization is not the goal.

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By: Dr. Augustine Fou Monday, July 29th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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