Pharma’s Online Marketing Efforts Continue to Pay Off

source: http://www.marketingcharts.com/wp/direct/pharmas-online-marketing-efforts-continue-to-pay-off-30734/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

comScore-Online-Pharma-Mktg-Effectiveness-June2013Online pharmaceutical marketing continues to produce results, reports comScore [download page] in a new study. The 7th annual “Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry” study details the successes of online direct-to-consumer (DTC) marketing, showing some brand awareness and favorability lifts from exposure to online banner ads, but greater impact from branded website visits. Additionally, site visitation tends to provide a significant lift in Rx conversion rates.

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By: Dr. Augustine Fou Monday, July 1st, 2013 news

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