Tablet CPCs Almost the Same as Desktop CPCs for Paid Search

source: http://www.rimmkaufman.com/blog/rkg-digital-marketing-report-q2-2013-released/10072013/

In the paid search industry, Google’s Enhanced Campaigns have been top of mind for many, with the mandatory transition to the new model less than two weeks away.  While RKG data shows Google having another strong quarter with spending up 18% Y/Y in Q2, the performance impacts of Enhanced Campaigns have been minor to date for larger advertisers.

While smartphone CPCs accelerated from 55% of desktop levels to 60% as more advertisers transitioned to Google Enhanced Campaigns, the impact to total CPC growth was negligible.

Tags: , , , , , , , , ,

By: Dr. Augustine Fou Monday, July 15th, 2013 news

Leave a Reply

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing