drag2share: Social Media Strategy Is Now All About ‘Earned Media,’ Generating Free Exposure For Campaigns

source: http://feedproxy.google.com/~r/businessinsider/~3/vYAVeWE_6EU/is-facebook-rewriting-the-industry-standard-for-user-engagement-2013-8

In a new report from BI Intelligence, we define what exactly earned media means in the context of a modern social media strategy, analyze how to make earned media via social media a strategic focus, detail the various different approaches and methodologies brands are using to generate earned media via social media, and look at the various benefits and potential disadvantages of generating earned media via social media. Read >

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drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

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By: Dr. Augustine Fou Friday, August 23rd, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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