drag2share: Streaming Services Free Rider Problem

source: http://feedproxy.google.com/~r/businessinsider/~3/TMIC3t2MfKY/how-business-insider-employees-listen-to-music-2013-8

Paying to stream: Pandora’s free-rider problem

Not a single respondent giving a definitive answer who uses Pandora said they pay for the service’s premium version, which cuts out ads, allows for offline listening through a Desktop app, and ostensibly provides higher-quality audio.

On the flip side, among Spotify users, more said they pay for the premium version — which allows you to listen offline, on any device, and without ads — than said they stay with the free version.

pay vs free

And some color:

“I no longer buy music . Spotify has everything I need, and I’m just fine ‘renting’ it all for $10 per month.”

“Today, I think Spotify makes sense, but I’m too cheap to pay for it on my phone. I like iTunes Match because it’s all of my music on my phone. If I want to test something out, I use free Spotify on desktop and if I love it, I buy it.”

I stream, mostly using Spotify. I pay the $10 a month for the premium, so I can listen on the computer at work and iPad/phone at home. ”

“I’m using premium most of the time these days. I stream exclusively. You Tube is a close-second.”


drag2share – drag and drop RSS news items on your email contacts to share (click SEE DEMO)

Tags: , , , , , , , , , , ,

By: Dr. Augustine Fou Friday, August 16th, 2013 news

Leave a Reply

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

Augustine Fou portrait
http://twitter.com/acfou
Send Tips: tips@go-digital.net
Digital Strategy Consulting
Dr. Augustine Fou LinkedIn Bio
Digital Marketing Slideshares
The Grand Unified Theory of Marketing