drag2share: Users Dont Pay to Download They Just Stream

source: http://feedproxy.google.com/~r/businessinsider/~3/TMIC3t2MfKY/how-business-insider-employees-listen-to-music-2013-8

Paying to download: End of an era?

The advent of the iPod, and with it iTunes, is generally credited with ushering in a new era of music consumption, as well as pulling the music industry out of its Napster-induced tailspin.

But our survey suggests that era may already be waning: the majority of BI’ers say they hardly ever, or never, pay to download music anymore.

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By: Dr. Augustine Fou Friday, August 16th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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