Facebook Ads See Better Results in Q2

source: http://www.marketingcharts.com/wp/direct/facebook-ads-see-better-results-in-q2-36003/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

Kenshoo-Facebook-Ad-Performance-Trends-in-Q2-Aug2013Facebook users are engaging more with advertising on the social networking platform, with increases in clicks and conversions leading to higher revenues for advertisers during the second quarter of the year, reports Kenshoo Social in a new study. Click-through rates were up by 18.5% quarter-over-quarter, leading to a 15.9% drop in average cost-per-click and a 16.4% rise in clicks. Perhaps those complaints about Facebook ads interfering with the user experience aren’t amounting to much.

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By: Dr. Augustine Fou Friday, August 23rd, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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