How Are Retail Advertisers Engaging Mobile Audiences?

source: http://www.marketingcharts.com/wp/interactive/how-are-retailer-advertisers-engaging-mobile-audiences-35801/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

MillennialMedia-Restaurants-Mobile-Ad-Post-Click-Campaign-Action-Mix-in-Q12013-Aug2013Millennial Media has released [download page] the latest study in its “Mobile Intel” series, produced in partnership with comScore. As part of the study, Millennial Media shows how retail advertisers are employing a number of postclick actions that differ significantly from the average advertiser on the platform. Mobile commerce, store locator and site search are among the top actions they’re using to drive web and foot traffic.

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By: Dr. Augustine Fou Wednesday, August 14th, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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