Looking to Reach High-Quality Users? Social Ads Still Do The Trick

source: http://www.marketingcharts.com/wp/topics/viral-marketing/looking-to-reach-high-quality-users-social-ads-still-do-the-trick-35480/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink

AggregateKnowledge-Media-Spend-Efficiency-Comparison-in-Q2-Aug2013During the second quarter of this year, social outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest quarterly “Global Media Intelligence Report” [download page] from Aggregate Knowledge. The study, which analyzed roughly 130 billion ad events, 34 billion impressions and 72 million conversions, found that social ads performed 14% better than the industry overall in delivering such quality users. However, the gap between social and other channels appears to be steadily narrowing.

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By: Dr. Augustine Fou Friday, August 2nd, 2013 news

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Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.

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